--- a/mobile/android/base/java/org/mozilla/gecko/home/activitystream/menu/ActivityStreamContextMenu.java
+++ b/mobile/android/base/java/org/mozilla/gecko/home/activitystream/menu/ActivityStreamContextMenu.java
@@ -164,16 +164,18 @@ public abstract class ActivityStreamCont
                 break;
 
             case R.id.copy_url:
                 Clipboard.setText(url);
                 break;
 
             case R.id.add_homescreen:
                 GeckoAppShell.createShortcut(title, url);
+
+                Telemetry.sendUIEvent(TelemetryContract.Event.ACTION, TelemetryContract.Method.CONTEXT_MENU, "as_add_to_launcher");
                 break;
 
             case R.id.open_new_tab:
                 onUrlOpenInBackgroundListener.onUrlOpenInBackground(url, EnumSet.noneOf(HomePager.OnUrlOpenInBackgroundListener.Flags.class));
 
                 Telemetry.sendUIEvent(TelemetryContract.Event.LOAD_URL, TelemetryContract.Method.CONTEXT_MENU, "as_new_tab");
                 break;