--- a/mobile/android/base/java/org/mozilla/gecko/BrowserApp.java
+++ b/mobile/android/base/java/org/mozilla/gecko/BrowserApp.java
@@ -53,16 +53,17 @@ import org.mozilla.gecko.menu.GeckoMenu;
 import org.mozilla.gecko.menu.GeckoMenuItem;
 import org.mozilla.gecko.mozglue.ContextUtils;
 import org.mozilla.gecko.mozglue.ContextUtils.SafeIntent;
 import org.mozilla.gecko.overlays.ui.ShareDialog;
 import org.mozilla.gecko.permissions.Permissions;
 import org.mozilla.gecko.preferences.ClearOnShutdownPref;
 import org.mozilla.gecko.preferences.GeckoPreferences;
 import org.mozilla.gecko.promotion.AddToHomeScreenPromotion;
+import org.mozilla.gecko.promotion.SimpleHelperUI;
 import org.mozilla.gecko.prompts.Prompt;
 import org.mozilla.gecko.prompts.PromptListItem;
 import org.mozilla.gecko.reader.SavedReaderViewHelper;
 import org.mozilla.gecko.reader.ReaderModeUtils;
 import org.mozilla.gecko.reader.ReadingListHelper;
 import org.mozilla.gecko.restrictions.Restrictable;
 import org.mozilla.gecko.restrictions.RestrictedProfileConfiguration;
 import org.mozilla.gecko.restrictions.Restrictions;
@@ -205,16 +206,19 @@ public class BrowserApp extends GeckoApp
 
     private static final String STATE_ABOUT_HOME_TOP_PADDING = "abouthome_top_padding";
 
     private static final String BROWSER_SEARCH_TAG = "browser_search";
 
     // Request ID for startActivityForResult.
     private static final int ACTIVITY_REQUEST_PREFERENCES = 1001;
     private static final int ACTIVITY_REQUEST_TAB_QUEUE = 2001;
+    private static final int ACTIVITY_REQUEST_FIRST_READERVIEW_BOOKMARK = 3001;
+    private static final int ACTIVITY_RESULT_FIRST_READERVIEW_BOOKMARKS_GOTO_BOOKMARKS = 3002;
+    private static final int ACTIVITY_RESULT_FIRST_READERVIEW_BOOKMARKS_IGNORE = 3003;
 
     public static final String ACTION_VIEW_MULTIPLE = AppConstants.ANDROID_PACKAGE_NAME + ".action.VIEW_MULTIPLE";
 
     @RobocopTarget
     public static final String EXTRA_SKIP_STARTPANE = "skipstartpane";
     private static final String EOL_NOTIFIED = "eol_notified";
 
     private BrowserSearch mBrowserSearch;
@@ -366,17 +370,36 @@ public class BrowserApp extends GeckoApp
             case BOOKMARK_ADDED:
                 // We always show the special offline snackbar whenever we bookmark a reader page.
                 // It's possible that the page is already stored offline, however this is highly
                 // unlikely, and even so it is probably nicer to show the same offline notification
                 // every time we bookmark an about:reader page.
                 if (!AboutPages.isAboutReader(tab.getURL())) {
                     showBookmarkAddedSnackbar();
                 } else {
-                    showReaderModeBookmarkAddedSnackbar();
+                    final SharedPreferences prefs = GeckoSharedPrefs.forProfile(this);
+
+                    final boolean hasFirstReaderViewPromptBeenShownBefore = prefs.getBoolean(SimpleHelperUI.PREF_FIRST_RVBP_SHOWN, false);
+
+                    if (hasFirstReaderViewPromptBeenShownBefore) {
+                        showReaderModeBookmarkAddedSnackbar();
+                    } else {
+                        SimpleHelperUI.show(this,
+                                SimpleHelperUI.FIRST_RVBP_SHOWN_TELEMETRYEXTRA,
+                                ACTIVITY_REQUEST_FIRST_READERVIEW_BOOKMARK,
+                                R.string.helper_first_offline_bookmark_title, R.string.helper_first_offline_bookmark_message,
+                                R.drawable.helper_first_readerview_bookmark, R.string.helper_first_offline_bookmark_button,
+                                ACTIVITY_RESULT_FIRST_READERVIEW_BOOKMARKS_GOTO_BOOKMARKS,
+                                ACTIVITY_RESULT_FIRST_READERVIEW_BOOKMARKS_IGNORE);
+
+                        GeckoSharedPrefs.forProfile(this)
+                                .edit()
+                                .putBoolean(SimpleHelperUI.PREF_FIRST_RVBP_SHOWN, true)
+                                .apply();
+                    }
                 }
                 break;
             case BOOKMARK_REMOVED:
                 showBookmarkRemovedSnackbar();
                 break;
 
             case UNSELECTED:
                 // We receive UNSELECTED immediately after the SELECTED listeners run
@@ -2646,16 +2669,24 @@ public class BrowserApp extends GeckoApp
                     }
                 });
                 break;
 
             case ACTIVITY_REQUEST_TAB_QUEUE:
                 TabQueueHelper.processTabQueuePromptResponse(resultCode, this);
                 break;
 
+            case ACTIVITY_REQUEST_FIRST_READERVIEW_BOOKMARK:
+                if (resultCode == ACTIVITY_RESULT_FIRST_READERVIEW_BOOKMARKS_GOTO_BOOKMARKS) {
+                    openUrlAndStopEditing("about:home?panel=" + HomeConfig.getIdForBuiltinPanelType(PanelType.BOOKMARKS));
+                } else if (resultCode == ACTIVITY_RESULT_FIRST_READERVIEW_BOOKMARKS_IGNORE){
+                    showReaderModeBookmarkAddedSnackbar();
+                }
+                break;
+
             default:
                 super.onActivityResult(requestCode, resultCode, data);
         }
     }
 
     private void showFirstrunPager() {
         if (mFirstrunAnimationContainer == null) {
             final ViewStub firstrunPagerStub = (ViewStub) findViewById(R.id.firstrun_pager_stub);

--- a/mobile/android/base/java/org/mozilla/gecko/promotion/SimpleHelperUI.java
+++ b/mobile/android/base/java/org/mozilla/gecko/promotion/SimpleHelperUI.java
@@ -26,16 +26,19 @@ import org.mozilla.gecko.Telemetry;
 import org.mozilla.gecko.TelemetryContract;
 
 /**
  * Generic HelperUI (prompt) that can be populated with an image, title, message and action button.
  * See show() for usage. This is run as an Activity, results must be handled in the parent Activities
  * onActivityResult().
  */
 public class SimpleHelperUI extends Locales.LocaleAwareActivity {
+    public static final String PREF_FIRST_RVBP_SHOWN = "first_reader_view_bookmark_prompt_shown";
+    public static final String FIRST_RVBP_SHOWN_TELEMETRYEXTRA = "first_readerview_bookmark_prompt";
+
     private View containerView;
 
     private boolean isAnimating;
 
     private String mTelemetryExtra;
 
     private static final String EXTRA_TELEMETRYEXTRA = "telemetryextra";
     private static final String EXTRA_TITLE = "title";

--- a/mobile/android/base/locales/en-US/android_strings.dtd
+++ b/mobile/android/base/locales/en-US/android_strings.dtd
@@ -780,8 +780,12 @@ just addresses the organization to follo
 <!ENTITY eol_notification_summary "Tap to learn more">
 
 <!-- LOCALIZATION NOTE (whatsnew_notification_title, whatsnew_notification_summary): These strings
      are used for a system notification that's shown to users after the app updates. -->
 <!ENTITY whatsnew_notification_title "&brandShortName; is up to date">
 <!ENTITY whatsnew_notification_summary "Find out what\'s new in this version">
 
 <!ENTITY promotion_add_to_homescreen "Add to home screen">
+
+<!ENTITY helper_first_offline_bookmark_title "Read offline">
+<!ENTITY helper_first_offline_bookmark_message "Find your Reader View items in Bookmarks, even offline.">
+<!ENTITY helper_first_offline_bookmark_button "Go to Bookmarks">

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--- a/mobile/android/base/strings.xml.in
+++ b/mobile/android/base/strings.xml.in
@@ -610,9 +610,14 @@
   <string name="eol_notification_url">https://support.mozilla.org/1/mobile/&formatS1;/&formatS2;/&formatS3;/unsupported-version</string>
 
   <string name="whatsnew_notification_title">&whatsnew_notification_title;</string>
   <string name="whatsnew_notification_summary">&whatsnew_notification_summary;</string>
   <!-- https://support.mozilla.org/1/mobile/%VERSION%/%OS%/%LOCALE%/new-android -->
   <string name="whatsnew_notification_url">https://support.mozilla.org/1/mobile/&formatS1;/&formatS2;/&formatS3;/new-android</string>
 
   <string name="promotion_add_to_homescreen">&promotion_add_to_homescreen;</string>
+
+  <string name="helper_first_offline_bookmark_title">&helper_first_offline_bookmark_title;</string>
+  <string name="helper_first_offline_bookmark_message">&helper_first_offline_bookmark_message;</string>
+  <string name="helper_first_offline_bookmark_button">&helper_first_offline_bookmark_button;</string>
+
 </resources>