--- a/mobile/android/base/java/org/mozilla/gecko/home/ReadingListPanel.java
+++ b/mobile/android/base/java/org/mozilla/gecko/home/ReadingListPanel.java
@@ -6,19 +6,22 @@
 package org.mozilla.gecko.home;
 
 import android.os.Bundle;
 
 import java.util.EnumSet;
 import java.util.Locale;
 
 import org.mozilla.gecko.AppConstants;
+import org.mozilla.gecko.GeckoSharedPrefs;
 import org.mozilla.gecko.Locales;
 import org.mozilla.gecko.R;
+import org.mozilla.gecko.SnackbarHelper;
 
+import android.support.design.widget.Snackbar;
 import android.view.LayoutInflater;
 import android.view.View;
 import android.view.ViewGroup;
 
 /**
  * Fragment that used to display reading list contents in a ListView, and now directs
  * users to Bookmarks to view their former reading-list content.
  */
@@ -28,18 +31,26 @@ public class ReadingListPanel extends Ho
     public View onCreateView(LayoutInflater inflater, ViewGroup container, Bundle savedInstance) {
         final ViewGroup root = (ViewGroup) inflater.inflate(R.layout.readinglistpanel_gone_fragment, container, false);
 
         // We could update the ID names - however this panel is only intended to be live for one
         // release, hence there's little utility in optimising this code.
         root.findViewById(R.id.welcome_account).setOnClickListener(new View.OnClickListener() {
             @Override
             public void onClick(View v) {
-                mUrlOpenListener.onUrlOpen("about:home?panel=" + HomeConfig.getIdForBuiltinPanelType(HomeConfig.PanelType.BOOKMARKS),
-                        EnumSet.noneOf(HomePager.OnUrlOpenListener.Flags.class));
+                boolean areBookmarksEnabled = GeckoSharedPrefs.forProfile(getContext()).getBoolean(HomeConfig.PREF_KEY_BOOKMARKS_PANEL_ENABLED, true);
+
+                if (areBookmarksEnabled) {
+                    mUrlOpenListener.onUrlOpen("about:home?panel=" + HomeConfig.getIdForBuiltinPanelType(HomeConfig.PanelType.BOOKMARKS),
+                            EnumSet.noneOf(HomePager.OnUrlOpenListener.Flags.class));
+                } else {
+                    SnackbarHelper.showSnackbar(getActivity(),
+                            getResources().getString(R.string.reading_list_migration_bookmarks_hidden),
+                            Snackbar.LENGTH_LONG);
+                }
             }
         });
 
         root.findViewById(R.id.welcome_browse).setOnClickListener(new View.OnClickListener() {
             @Override
             public void onClick(View v) {
                 final String link = getString(R.string.migrated_reading_list_url,
                         AppConstants.MOZ_APP_VERSION,

--- a/mobile/android/base/locales/en-US/android_strings.dtd
+++ b/mobile/android/base/locales/en-US/android_strings.dtd
@@ -22,16 +22,17 @@
 <!ENTITY  onboard_start_button_browser "Start Browsing">
 <!ENTITY firstrun_button_next "Next">
 
 <!ENTITY  onboard_start_restricted1 "Stay safe and in control with this simplified version of &brandShortName;.">
 
 <!ENTITY  reading_list_migration_title "Reading List connected">
 <!ENTITY  reading_list_migration_subtext "Your Reading List items will now be added to your Bookmarks">
 <!ENTITY  reading_list_migration_goto_bookmarks "Go to Bookmarks">
+<!ENTITY  reading_list_migration_bookmarks_hidden "Your Bookmarks panel has been hidden">
 
 <!-- Localization note: These are used as the titles of different pages on the home screen.
      They are automatically converted to all caps by the Android platform. -->
 <!ENTITY  bookmarks_title "Bookmarks">
 <!ENTITY  history_title "History">
 <!ENTITY  reading_list_title "Reading List">
 <!ENTITY  recent_tabs_title "Recent Tabs">
 

--- a/mobile/android/base/strings.xml.in
+++ b/mobile/android/base/strings.xml.in
@@ -361,16 +361,17 @@
 
   <string name="site_settings_title">&site_settings_title3;</string>
   <string name="site_settings_cancel">&site_settings_cancel;</string>
   <string name="site_settings_clear">&site_settings_clear;</string>
 
   <string name="reading_list_migration_title">&reading_list_migration_title;</string>
   <string name="reading_list_migration_subtext">&reading_list_migration_subtext;</string>
   <string name="reading_list_migration_goto_bookmarks">&reading_list_migration_goto_bookmarks;</string>
+  <string name="reading_list_migration_bookmarks_hidden">&reading_list_migration_bookmarks_hidden;</string>
 
   <string name="page_action_dropmarker_description">&page_action_dropmarker_description;</string>
 
   <string name="contextmenu_open_new_tab">&contextmenu_open_new_tab;</string>
   <string name="contextmenu_open_private_tab">&contextmenu_open_private_tab;</string>
   <string name="contextmenu_remove">&contextmenu_remove;</string>
   <string name="contextmenu_add_to_launcher">&contextmenu_add_to_launcher;</string>
   <string name="contextmenu_share">&contextmenu_share;</string>