--- a/mobile/android/base/strings.xml.in
+++ b/mobile/android/base/strings.xml.in
@@ -466,27 +466,27 @@
 
   <!-- Default bookmarks. We used to use bookmark titles shared with XUL from mobile's
        profile/bookmarks.inc (see bug 964946). Don't expose the URLs to L10N. -->
   <string name="bookmarkdefaults_title_aboutfirefox">&bookmarks_about_browser;</string>
   <string name="bookmarkdefaults_url_aboutfirefox">about:firefox</string>
 
   <!-- Icon is automatically generated from R.drawable.bookmarkdefaults_favicon_addons -->
   <string name="bookmarkdefaults_title_addons">&bookmarks_addons;</string>
-  <string name="bookmarkdefaults_url_addons">https://addons.mozilla.org/android/</string>
+  <string name="bookmarkdefaults_url_addons">https://addons.mozilla.org/android?utm_source=inproduct&amp;utm_medium=default-bookmarks&amp;utm_campaign=mobileandroid</string>
 
   <!-- Icon is automatically generated from R.drawable.bookmarkdefaults_favicon_support -->
   <string name="bookmarkdefaults_title_support">&bookmarks_support;</string>
-  <string name="bookmarkdefaults_url_support">https://support.mozilla.org/products/mobile</string>
+  <string name="bookmarkdefaults_url_support">https://support.mozilla.org/products/mobile?utm_source=inproduct&amp;utm_medium=default-bookmarks&amp;utm_campaign=mobileandroid</string>
 
   <string name="bookmarkdefaults_title_restricted_webmaker">&bookmarks_restricted_webmaker;</string>
   <string name="bookmarkdefaults_url_restricted_webmaker">https://webmaker.org/</string>
 
   <string name="bookmarkdefaults_title_restricted_support">&bookmarks_restricted_support2;</string>
-  <string name="bookmarkdefaults_url_restricted_support">https://support.mozilla.org/kb/controlledaccess</string>
+  <string name="bookmarkdefaults_url_restricted_support">https://support.mozilla.org/kb/controlledaccess?utm_source=inproduct&amp;utm_medium=default-bookmarks&amp;utm_campaign=mobileandroid</string>
 
   <!-- Site identity popup -->
   <string name="identity_connection_secure">&identity_connection_secure;</string>
   <string name="identity_connection_insecure">&identity_connection_insecure;</string>
   <string name="identity_login_insecure">&identity_login_insecure;</string>
   <string name="identity_connection_chromeui">&identity_connection_chromeui;</string>
 
   <string name="mixed_content_blocked_all">&mixed_content_blocked_all1;</string>