--- a/mobile/android/app/mobile.js
+++ b/mobile/android/app/mobile.js
@@ -480,17 +480,18 @@ pref("plugin.default.state", 1);
 // The breakpad report server to link to in about:crashes
 pref("breakpad.reportURL", "https://crash-stats.mozilla.com/report/index/");
 pref("app.support.baseURL", "http://support.mozilla.org/1/mobile/%VERSION%/%OS%/%LOCALE%/");
 
 // Used to submit data to input from about:feedback
 pref("app.feedback.postURL", "https://input.mozilla.org/api/v1/feedback/");
 
 // URL for feedback page
-pref("app.feedbackURL", "about:feedback");
+// This should be kept in sync with the "feedback_link" string defined in strings.xml.in
+pref("app.feedbackURL", "https://input.mozilla.org/feedback/android/%VERSION%/%CHANNEL%/?utm_source=feedback-prompt");
 
 pref("app.privacyURL", "https://www.mozilla.org/privacy/firefox/");
 pref("app.creditsURL", "http://www.mozilla.org/credits/");
 pref("app.channelURL", "http://www.mozilla.org/%LOCALE%/firefox/channel/");
 #if MOZ_UPDATE_CHANNEL == aurora
 pref("app.releaseNotesURL", "http://www.mozilla.com/%LOCALE%/mobile/%VERSION%/auroranotes/");
 #elif MOZ_UPDATE_CHANNEL == beta
 pref("app.releaseNotesURL", "http://www.mozilla.com/%LOCALE%/mobile/%VERSION%beta/releasenotes/");

--- a/mobile/android/base/java/org/mozilla/gecko/preferences/GeckoPreferences.java
+++ b/mobile/android/base/java/org/mozilla/gecko/preferences/GeckoPreferences.java
@@ -890,27 +890,20 @@ OnSharedPreferenceChangeListener
                     // Format the FAQ link
                     final String VERSION = AppConstants.MOZ_APP_VERSION;
                     final String OS = AppConstants.OS_TARGET;
                     final String LOCALE = Locales.getLanguageTag(Locale.getDefault());
 
                     final String url = getResources().getString(R.string.faq_link, VERSION, OS, LOCALE);
                     ((LinkPreference) pref).setUrl(url);
                 } else if (PREFS_FEEDBACK_LINK.equals(key)) {
-                    PrefsHelper.getPref("app.feedbackURL", new PrefsHelper.PrefHandlerBase() {
-                        @Override
-                        public void prefValue(String prefName, final String value) {
-                            ThreadUtils.postToUiThread(new Runnable() {
-                                @Override
-                                public void run() {
-                                    ((LinkPreference) pref).setUrl(value);
-                                }
-                            });
-                        }
-                    });
+                    // Format the feedback link. We can't easily use this "app.feedbackURL"
+                    // Gecko preference because the URL must be formatted.
+                    final String url = getResources().getString(R.string.feedback_link, AppConstants.MOZ_APP_VERSION, AppConstants.MOZ_UPDATE_CHANNEL);
+                    ((LinkPreference) pref).setUrl(url);
                 } else if (PREFS_DYNAMIC_TOOLBAR.equals(key)) {
                     if (DynamicToolbar.isForceDisabled()) {
                         preferences.removePreference(pref);
                         i--;
                         continue;
                     }
                 }
 

--- a/mobile/android/base/strings.xml.in
+++ b/mobile/android/base/strings.xml.in
@@ -82,16 +82,20 @@
 
   <string name="launcher_shortcuts_title">&launcher_shortcuts_title;</string>
   <string name="launcher_shortcuts_empty">&launcher_shortcuts_empty;</string>
 
   <string name="choose_file">&choose_file;</string>
 
   <string name="url_bar_default_text">&url_bar_default_text2;</string>
 
+  <!-- https://input.mozilla.org/feedback/android/%VERSION%/%CHANNEL%/?utm_source=feedback-settings
+       This should be kept in sync with the "app.feedbackURL" pref defined in mobile.js -->
+  <string name="feedback_link">https://input.mozilla.org/feedback/android/&formatS1;/&formatS2;/?utm_source=feedback-settings</string>
+
   <!-- https://support.mozilla.org/1/mobile/%VERSION%/%OS%/%LOCALE%/faq -->
   <string name="faq_link">https://support.mozilla.org/1/mobile/&formatS1;/&formatS2;/&formatS3;/faq</string>
 
   <!-- https://support.mozilla.org/1/mobile/%VERSION%/%OS%/%LOCALE%/ -->
   <string name="help_link">https://support.mozilla.org/1/mobile/&formatS1;/&formatS2;/&formatS3;/</string>
   <string name="help_menu">&help_menu;</string>
 
   <string name="quit">&quit;</string>

--- a/mobile/android/chrome/content/Feedback.js
+++ b/mobile/android/chrome/content/Feedback.js
@@ -2,31 +2,31 @@
  * License, v. 2.0. If a copy of the MPL was not distributed with this file,
  * You can obtain one at http://mozilla.org/MPL/2.0/. */
 "use strict";
 
 var Feedback = {
 
   get _feedbackURL() {
     delete this._feedbackURL;
-    return this._feedbackURL = Services.prefs.getCharPref("app.feedbackURL");
+    return this._feedbackURL = Services.urlFormatter.formatURLPref("app.feedbackURL");
   },
 
   observe: function(aMessage, aTopic, aData) {
     if (aTopic !== "Feedback:Show") {
       return;
     }
 
     // Don't prompt for feedback in distribution builds.
     try {
       Services.prefs.getCharPref("distribution.id");
       return;
     } catch (e) {}
 
-    let url = this._feedbackURL + "?source=feedback-prompt";
+    let url = this._feedbackURL;
     let browser = BrowserApp.selectOrAddTab(url, { parentId: BrowserApp.selectedTab.id }).browser;
     browser.addEventListener("FeedbackClose", this, false, true);
     browser.addEventListener("FeedbackMaybeLater", this, false, true);
     browser.addEventListener("FeedbackOpenPlay", this, false, true);
   },
 
   handleEvent: function(event) {
     if (!this._isAllowed(event.target)) {