--- a/mobile/android/base/locales/en-US/android_strings.dtd
+++ b/mobile/android/base/locales/en-US/android_strings.dtd
@@ -12,17 +12,17 @@
 
 <!ENTITY firstrun_urlbar_message "Welcome to &brandShortName;">
 <!ENTITY firstrun_urlbar_subtext "Find things faster with helpful search suggestion shortcuts.">
 <!ENTITY firstrun_bookmarks_title "History">
 <!ENTITY firstrun_bookmarks_message "Your faves, front and center">
 <!ENTITY firstrun_bookmarks_subtext "Get results from your bookmarks and history when you search.">
 <!ENTITY firstrun_data_title "Data">
 <!ENTITY firstrun_data_message "Less data, more savings">
-<!ENTITY firstrun_data_subtext "Block images to spend less data on every site you visit.">
+<!ENTITY firstrun_data_subtext2 "Turn off images to spend less data on every site you visit.">
 <!ENTITY firstrun_sync_title "Sync">
 <!ENTITY firstrun_sync_message "&brandShortName;, always by your side">
 <!ENTITY firstrun_sync_subtext "Sync your tabs, passwords, and more everywhere you use it.">
 <!ENTITY firstrun_signin_message "Get connected, get started">
 <!ENTITY firstrun_signin_button "Sign in to Sync">
 <!ENTITY  onboard_start_button_browser "Start Browsing">
 <!ENTITY firstrun_button_next "Next">
 

--- a/mobile/android/base/strings.xml.in
+++ b/mobile/android/base/strings.xml.in
@@ -43,17 +43,17 @@
 
   <string name="firstrun_urlbar_message">&firstrun_urlbar_message;</string>
   <string name="firstrun_urlbar_subtext">&firstrun_urlbar_subtext;</string>
   <string name="firstrun_bookmarks_title">&firstrun_bookmarks_title;</string>
   <string name="firstrun_bookmarks_message">&firstrun_bookmarks_message;</string>
   <string name="firstrun_bookmarks_subtext">&firstrun_bookmarks_subtext;</string>
   <string name="firstrun_data_title">&firstrun_data_title;</string>
   <string name="firstrun_data_message">&firstrun_data_message;</string>
-  <string name="firstrun_data_subtext">&firstrun_data_subtext;</string>
+  <string name="firstrun_data_subtext">&firstrun_data_subtext2;</string>
   <string name="firstrun_sync_title">&firstrun_sync_title;</string>
   <string name="firstrun_sync_message">&firstrun_sync_message;</string>
   <string name="firstrun_sync_subtext">&firstrun_sync_subtext;</string>
   <string name="firstrun_signin_message">&firstrun_signin_message;</string>
   <string name="firstrun_signin_button">&firstrun_signin_button;</string>
   <string name="firstrun_welcome_button_browser">&onboard_start_button_browser;</string>
   <string name="firstrun_button_next">&firstrun_button_next;</string>
   <string name="firstrun_empty_contentDescription"></string>