--- a/browser/branding/official/pref/firefox-branding.js
+++ b/browser/branding/official/pref/firefox-branding.js
@@ -1,14 +1,14 @@
 /* This Source Code Form is subject to the terms of the Mozilla Public
  * License, v. 2.0. If a copy of the MPL was not distributed with this
  * file, You can obtain one at http://mozilla.org/MPL/2.0/. */
 
 pref("startup.homepage_override_url", "");
-pref("startup.homepage_welcome_url", "https://www.mozilla.org/%LOCALE%/firefox/%VERSION%/firstrun/");
+pref("startup.homepage_welcome_url", "about:welcome");
 pref("startup.homepage_welcome_url.additional", "");
 // Interval: Time between checks for a new version (in seconds)
 pref("app.update.interval", 43200); // 12 hours
 // The time interval between the downloading of mar file chunks in the
 // background (in seconds)
 // 0 means "download everything at once"
 pref("app.update.download.backgroundInterval", 0);
 // Give the user x seconds to react before showing the big UI. default=192 hours