--- a/browser/base/content/browser-siteIdentity.js
+++ b/browser/base/content/browser-siteIdentity.js
@@ -963,17 +963,17 @@ var gIdentityHandler = {
 
     let nameLabel = document.createElement("label");
     nameLabel.setAttribute("flex", "1");
     nameLabel.setAttribute("class", "identity-popup-permission-label");
     nameLabel.textContent = SitePermissions.getPermissionLabel(aPermission.id);
 
     let isPolicyPermission = aPermission.scope == SitePermissions.SCOPE_POLICY;
 
-    if (aPermission.id == "popup" && !isPolicyPermission) {
+    if (["popup", "autoplay-media"].includes(aPermission.id) && !isPolicyPermission) {
       let menulist = document.createElement("menulist");
       let menupopup = document.createElement("menupopup");
       let block = document.createElement("vbox");
       block.setAttribute("id", "identity-popup-popup-container");
       menulist.setAttribute("sizetopopup", "none");
       menulist.setAttribute("class", "identity-popup-popup-menulist");
       menulist.setAttribute("id", "identity-popup-popup-menulist");
 

--- a/browser/base/content/browser.xul
+++ b/browser/base/content/browser.xul
@@ -820,16 +820,18 @@
                   <image data-permission-id="microphone" class="blocked-permission-icon microphone-icon" role="button"
                          tooltiptext="&urlbar.microphoneBlocked.tooltip;"/>
                   <image data-permission-id="screen" class="blocked-permission-icon screen-icon" role="button"
                          tooltiptext="&urlbar.screenBlocked.tooltip;"/>
                   <image data-permission-id="persistent-storage" class="blocked-permission-icon persistent-storage-icon" role="button"
                          tooltiptext="&urlbar.persistentStorageBlocked.tooltip;"/>
                   <image data-permission-id="popup" class="blocked-permission-icon popup-icon" role="button"
                          tooltiptext="&urlbar.popupBlocked.tooltip;"/>
+                  <image data-permission-id="autoplay-media" class="blocked-permission-icon autoplay-media-blocked-icon" role="button"
+                         tooltiptext="&urlbar.autoplayMediaBlocked.tooltip;"/>
                   <image data-permission-id="canvas" class="blocked-permission-icon canvas-icon" role="button"
                          tooltiptext="&urlbar.canvasBlocked.tooltip;"/>
                   <image data-permission-id="plugin:flash" class="blocked-permission-icon plugin-icon" role="button"
                          tooltiptext="&urlbar.flashPluginBlocked.tooltip;"/>
                   <image data-permission-id="midi" class="blocked-permission-icon midi-icon" role="button"
                          tooltiptext="&urlbar.midiBlocked.tooltip;"/>
                 </box>
                 <box id="notification-popup-box"

--- a/browser/locales/en-US/chrome/browser/browser.dtd
+++ b/browser/locales/en-US/chrome/browser/browser.dtd
@@ -231,16 +231,17 @@ These should match what Safari and other
 
 <!ENTITY urlbar.cameraBlocked.tooltip            "You have blocked your camera for this website.">
 <!ENTITY urlbar.microphoneBlocked.tooltip        "You have blocked your microphone for this website.">
 <!ENTITY urlbar.screenBlocked.tooltip            "You have blocked this website from sharing your screen.">
 <!ENTITY urlbar.geolocationBlocked.tooltip       "You have blocked location information for this website.">
 <!ENTITY urlbar.webNotificationsBlocked.tooltip  "You have blocked notifications for this website.">
 <!ENTITY urlbar.persistentStorageBlocked.tooltip "You have blocked persistent storage for this website.">
 <!ENTITY urlbar.popupBlocked.tooltip             "You have blocked pop-ups for this website.">
+<!ENTITY urlbar.autoplayMediaBlocked.tooltip     "You have blocked autoplaying media for this website.">
 <!ENTITY urlbar.canvasBlocked.tooltip            "You have blocked canvas data extraction for this website.">
 <!ENTITY urlbar.flashPluginBlocked.tooltip       "You have blocked this website from using the Adobe Flash plugin.">
 <!ENTITY urlbar.midiBlocked.tooltip              "You have blocked MIDI access for this website.">
 
 <!ENTITY urlbar.openHistoryPopup.tooltip                "Show history">
 
 <!ENTITY searchItem.title             "Search">
 

--- a/browser/locales/en-US/chrome/browser/sitePermissions.properties
+++ b/browser/locales/en-US/chrome/browser/sitePermissions.properties
@@ -23,17 +23,17 @@ state.current.hide = Hide Prompt
 #                    state.multichoice.allowForSession,
 #                    state.multichoice.block):
 # Used to label permission state checkboxes in the page info dialog.
 state.multichoice.alwaysAsk = Always Ask
 state.multichoice.allow = Allow
 state.multichoice.allowForSession = Allow for Session
 state.multichoice.block = Block
 
-permission.autoplay-media.label = Automatically Play Media with Sound
+permission.autoplay-media.label = Allow media with sound
 permission.cookie.label = Set Cookies
 permission.desktop-notification2.label = Receive Notifications
 permission.image.label = Load Images
 permission.camera.label = Use the Camera
 permission.microphone.label = Use the Microphone
 permission.screen.label = Share the Screen
 permission.install.label = Install Add-ons
 permission.popup.label = Open Pop-up Windows

--- a/browser/themes/shared/jar.inc.mn
+++ b/browser/themes/shared/jar.inc.mn
@@ -49,16 +49,18 @@
   skin/classic/browser/connection-mixed-active-loaded.svg      (../shared/identity-block/connection-mixed-active-loaded.svg)
   skin/classic/browser/identity-icon.svg                       (../shared/identity-block/identity-icon.svg)
   skin/classic/browser/identity-icon-notice.svg                (../shared/identity-block/identity-icon-notice.svg)
   skin/classic/browser/info.svg                                (../shared/info.svg)
   skin/classic/browser/searchReset.css                         (../shared/searchReset.css)
 
   skin/classic/browser/illustrations/error-session-restore.svg (../shared/illustrations/error-session-restore.svg)
 
+  skin/classic/browser/notification-icons/autoplay-media.svg                (../shared/notification-icons/autoplay-media.svg)
+  skin/classic/browser/notification-icons/autoplay-media-blocked.svg        (../shared/notification-icons/autoplay-media-blocked.svg)
   skin/classic/browser/notification-icons/camera-blocked.svg                (../shared/notification-icons/camera-blocked.svg)
   skin/classic/browser/notification-icons/camera.svg                        (../shared/notification-icons/camera.svg)
   skin/classic/browser/notification-icons/canvas-blocked.svg                (../shared/notification-icons/canvas-blocked.svg)
   skin/classic/browser/notification-icons/canvas.svg                        (../shared/notification-icons/canvas.svg)
   skin/classic/browser/notification-icons/default-info.svg                  (../shared/notification-icons/default-info.svg)
   skin/classic/browser/notification-icons/desktop-notification-blocked.svg  (../shared/notification-icons/desktop-notification-blocked.svg)
   skin/classic/browser/notification-icons/desktop-notification.svg          (../shared/notification-icons/desktop-notification.svg)
   skin/classic/browser/notification-icons/focus-tab-by-prompt.svg           (../shared/notification-icons/focus-tab-by-prompt.svg)

--- a/browser/themes/shared/notification-icons.inc.css
+++ b/browser/themes/shared/notification-icons.inc.css
@@ -48,16 +48,24 @@
 .desktop-notification-icon.blocked-permission-icon {
   list-style-image: url(chrome://browser/skin/notification-icons/desktop-notification-blocked.svg);
 }
 
 .geo-icon {
   list-style-image: url(chrome://browser/skin/notification-icons/geo.svg);
 }
 
+.autoplay-media-icon {
+  list-style-image: url(chrome://browser/skin/notification-icons/autoplay-media.svg);
+}
+
+.autoplay-media-blocked-icon {
+  list-style-image: url(chrome://browser/skin/notification-icons/autoplay-media-blocked.svg);
+}
+
 .geo-icon.blocked-permission-icon {
   list-style-image: url(chrome://browser/skin/notification-icons/geo-blocked.svg);
 }
 
 .popup-notification-icon[popupid="geolocation"] {
   list-style-image: url(chrome://browser/skin/notification-icons/geo-detailed.svg);
 }
 

new file mode 100644
--- /dev/null
+++ b/browser/themes/shared/notification-icons/autoplay-media-blocked.svg
@@ -0,0 +1,10 @@
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="context-fill" fill-opacity="context-fill-opacity">
+    <g id="Glyph-/-Autoplay-Block" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd">
+        <path d="M9.94970307,6.4383516 C8.40256713,7.13481327 7.27358134,8.59523862 7.04329506,10.3390783 L5.85914977,11.0232511 C5.68193745,11.1255647 5.46360318,11.1255661 5.28638956,11.0232548 C5.10917593,10.9209434 5.0000052,10.7318625 5,10.5272353 L5,4.57046357 C5.00082111,4.36624583 5.11031415,4.17791321 5.28737873,4.0761601 C5.46444331,3.97440698 5.68229154,3.97462749 5.85914977,4.07673884 L9.94970307,6.4383516 Z" id="Combined-Shape" fill="#000000" fill-rule="nonzero"></path>
+        <path d="M13.5616811,5.14867232 C12.6193302,2.72101341 10.2606472,1 7.5,1 C3.91014913,1 1,3.91014913 1,7.5 C1,10.8017358 3.46176769,13.528495 6.64994254,13.9449169" id="Oval-5" stroke="#000000" stroke-width="1.5" stroke-linecap="round"></path>
+        <path d="M12,7 C9.790861,7 8,8.790861 8,11 C8,13.209139 9.790861,15 12,15 C14.209139,15 16,13.209139 16,11 C16,8.790861 14.209139,7 12,7 Z M12,8 C12.6220042,8.00091132 13.2280791,8.19675778 13.733,8.56 L9.56,12.733 C8.90610356,11.8203472 8.81838019,10.6183679 9.33283825,9.62044577 C9.8472963,8.62252365 10.8772778,7.99675388 12,8 Z M12,14 C11.3779958,13.9990887 10.7719209,13.8032422 10.267,13.44 L14.44,9.267 C15.0938964,10.1796528 15.1816198,11.3816321 14.6671618,12.3795542 C14.1527037,13.3774764 13.1227222,14.0032461 12,14 Z" id="Shape" fill="#000000" fill-rule="nonzero"></path>
+    </g>
+</svg>

new file mode 100644
--- /dev/null
+++ b/browser/themes/shared/notification-icons/autoplay-media.svg
@@ -0,0 +1,9 @@
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="context-fill" fill-opacity="context-fill-opacity">
+  <g>
+    <path d="M8 2a6 6 0 1 0 6 6 6.007 6.007 0 0 0-6-6zm0 11a5 5 0 1 1 5-5 5.006 5.006 0 0 1-5 5z"></path>
+    <path d="M6.75 4.969A.5.5 0 0 0 6 5.4v5.2a.5.5 0 0 0 .75.433l4.5-2.6a.5.5 0 0 0 0-.866z"></path>
+  </g>
+</svg>