--- a/browser/app/profile/firefox.js
+++ b/browser/app/profile/firefox.js
@@ -1493,28 +1493,28 @@ pref("browser.ping-centre.production.end
 
 // Enable GMP support in the addon manager.
 pref("media.gmp-provider.enabled", true);
 
 pref("privacy.trackingprotection.ui.enabled", true);
 pref("privacy.trackingprotection.introCount", 0);
 pref("privacy.trackingprotection.introURL", "https://www.mozilla.org/%LOCALE%/firefox/%VERSION%/tracking-protection/start/");
 
+// Always enable newtab segregation using containers
+pref("privacy.usercontext.about_newtab_segregation.enabled", true);
 // Enable Contextual Identity Containers
 #ifdef NIGHTLY_BUILD
 pref("privacy.userContext.enabled", true);
 pref("privacy.userContext.ui.enabled", true);
-pref("privacy.usercontext.about_newtab_segregation.enabled", true);
 
 // 0 disables long press, 1 when clicked, the menu is shown, 2 the menu is shown after X milliseconds.
 pref("privacy.userContext.longPressBehavior", 2);
 #else
 pref("privacy.userContext.enabled", false);
 pref("privacy.userContext.ui.enabled", false);
-pref("privacy.usercontext.about_newtab_segregation.enabled", false);
 
 // 0 disables long press, 1 when clicked, the menu is shown, 2 the menu is shown after X milliseconds.
 pref("privacy.userContext.longPressBehavior", 0);
 #endif
 pref("privacy.userContext.extension", "");
 
 // Start the browser in e10s mode
 pref("browser.tabs.remote.autostart", true);