--- a/mobile/android/base/java/org/mozilla/gecko/BrowserApp.java
+++ b/mobile/android/base/java/org/mozilla/gecko/BrowserApp.java
@@ -113,17 +113,16 @@ import org.mozilla.gecko.icons.IconsHelp
 import org.mozilla.gecko.icons.decoders.FaviconDecoder;
 import org.mozilla.gecko.icons.decoders.IconDirectoryEntry;
 import org.mozilla.gecko.icons.decoders.LoadFaviconResult;
 import org.mozilla.gecko.lwt.LightweightTheme;
 import org.mozilla.gecko.media.VideoPlayer;
 import org.mozilla.gecko.menu.GeckoMenu;
 import org.mozilla.gecko.menu.GeckoMenuItem;
 import org.mozilla.gecko.mma.MmaDelegate;
-import org.mozilla.gecko.mozglue.GeckoLoader;
 import org.mozilla.gecko.mozglue.SafeIntent;
 import org.mozilla.gecko.notifications.NotificationHelper;
 import org.mozilla.gecko.overlays.ui.ShareDialog;
 import org.mozilla.gecko.permissions.Permissions;
 import org.mozilla.gecko.preferences.ClearOnShutdownPref;
 import org.mozilla.gecko.preferences.GeckoPreferences;
 import org.mozilla.gecko.promotion.AddToHomeScreenPromotion;
 import org.mozilla.gecko.promotion.ReaderViewBookmarkPromotion;
@@ -742,17 +741,17 @@ public class BrowserApp extends GeckoApp
         app.prepareLightweightTheme();
 
         super.onCreate(savedInstanceState);
 
         if (mIsAbortingAppLaunch) {
           return;
         }
 
-        initSwitchboard(this, intent, isInAutomation);
+        initSwitchboardAndMma(this, intent, isInAutomation);
         initTelemetryUploader(isInAutomation);
 
         mBrowserChrome = (ViewGroup) findViewById(R.id.browser_chrome);
         mActionBarFlipper = (ViewFlipper) findViewById(R.id.browser_actionbar);
         mActionBar = (ActionModeCompatView) findViewById(R.id.actionbar);
 
         mVideoPlayer = (VideoPlayer) findViewById(R.id.video_player);
         mVideoPlayer.setFullScreenListener(new VideoPlayer.FullScreenListener() {
@@ -995,34 +994,33 @@ public class BrowserApp extends GeckoApp
         final String installerPackageName = getPackageManager().getInstallerPackageName(getPackageName());
         Telemetry.sendUIEvent(TelemetryContract.Event.LAUNCH, TelemetryContract.Method.SYSTEM, "installer_" + installerPackageName);
     }
 
     /**
      * Initializes the default Switchboard URLs the first time.
      * @param intent
      */
-    private void initSwitchboard(final Context context, final SafeIntent intent, final boolean isInAutomation) {
+    private void initSwitchboardAndMma(final Context context, final SafeIntent intent, final boolean isInAutomation) {
         if (isInAutomation) {
             Log.d(LOGTAG, "Switchboard disabled - in automation");
             return;
         } else if (!AppConstants.MOZ_SWITCHBOARD) {
             Log.d(LOGTAG, "Switchboard compile-time disabled");
             return;
         }
 
         final String serverExtra = intent.getStringExtra(INTENT_KEY_SWITCHBOARD_SERVER);
         final String serverUrl = TextUtils.isEmpty(serverExtra) ? SWITCHBOARD_SERVER : serverExtra;
         new AsyncConfigLoader(context, serverUrl) {
             @Override
             protected Void doInBackground(Void... params) {
                 super.doInBackground(params);
                 SwitchBoard.loadConfig(context, serverUrl);
-                if (SwitchBoard.isInExperiment(context, Experiments.LEANPLUM) &&
-                        GeckoPreferences.getBooleanPref(context, GeckoPreferences.PREFS_HEALTHREPORT_UPLOAD_ENABLED, true)) {
+                if (GeckoPreferences.isMmaAvailable(context)) {
                     // Do LeanPlum start/init here
                     MmaDelegate.init(BrowserApp.this);
                 }
                 return null;
             }
         }.execute();
     }
 

--- a/mobile/android/base/java/org/mozilla/gecko/mma/MmaDelegate.java
+++ b/mobile/android/base/java/org/mozilla/gecko/mma/MmaDelegate.java
@@ -168,28 +168,27 @@ public class MmaDelegate {
             mmaHelper.event(event, value);
         }
     }
 
     // isMmaEnabled should use pass-in context. The context comes from
     // 1. track(), it's called from UI (where we inject events). Context is from weak reference to Activity (assigned in init())
     // 2. handleGcmMessage(), it's called from GcmListenerService (where we handle GCM messages). Context is from the Service
     private static boolean isMmaEnabled(Context context) {
-
         if (context == null) {
             return false;
         }
-        final boolean healthReport = GeckoPreferences.getBooleanPref(context, GeckoPreferences.PREFS_HEALTHREPORT_UPLOAD_ENABLED, true);
-        final boolean inExperiment = SwitchBoard.isInExperiment(context, Experiments.LEANPLUM);
+
+        final boolean isMmaAvailable = GeckoPreferences.isMmaAvailable(context);
+
         final Tab selectedTab = Tabs.getInstance().getSelectedTab();
-
         // if selected tab is private, mma should be disabled.
         final boolean isInPrivateBrowsing = selectedTab != null && selectedTab.isPrivate();
-        // only check Gecko Pref when Gecko is running
-        return inExperiment && healthReport && !isInPrivateBrowsing;
+
+        return isMmaAvailable && !isInPrivateBrowsing;
     }
 
     public static boolean isDefaultBrowser(Context context) {
         final Intent viewIntent = new Intent(Intent.ACTION_VIEW, Uri.parse("http://www.mozilla.org"));
         final ResolveInfo info = context.getPackageManager().resolveActivity(viewIntent, PackageManager.MATCH_DEFAULT_ONLY);
         if (info == null) {
             // No default is set
             return false;

--- a/mobile/android/base/java/org/mozilla/gecko/preferences/GeckoPreferences.java
+++ b/mobile/android/base/java/org/mozilla/gecko/preferences/GeckoPreferences.java
@@ -25,16 +25,17 @@ import android.preference.EditTextPrefer
 import android.preference.ListPreference;
 import android.preference.Preference;
 import android.preference.Preference.OnPreferenceChangeListener;
 import android.preference.Preference.OnPreferenceClickListener;
 import android.preference.PreferenceActivity;
 import android.preference.PreferenceGroup;
 import android.preference.SwitchPreference;
 import android.preference.TwoStatePreference;
+import android.support.annotation.NonNull;
 import android.support.design.widget.Snackbar;
 import android.support.design.widget.TextInputLayout;
 import android.support.v4.content.LocalBroadcastManager;
 import android.support.v7.app.ActionBar;
 import android.text.Editable;
 import android.text.InputType;
 import android.text.TextUtils;
 import android.text.TextWatcher;
@@ -1437,9 +1438,22 @@ public class GeckoPreferences
         }
 
         intent.putExtra(PreferenceActivity.EXTRA_SHOW_FRAGMENT, GeckoPreferenceFragment.class.getName());
 
         Bundle fragmentArgs = new Bundle();
         fragmentArgs.putString("resource", resource);
         intent.putExtra(PreferenceActivity.EXTRA_SHOW_FRAGMENT_ARGUMENTS, fragmentArgs);
     }
+
+    /**
+     * Get if Mma is available for the device and enabled by the user.
+     */
+    public static boolean isMmaAvailable(@NonNull Context context) {
+        final boolean isInMmaExperiment = SwitchBoard.isInExperiment(context, Experiments.LEANPLUM);
+        final boolean isHealthReportEnabled = GeckoPreferences.getBooleanPref(context,
+                GeckoPreferences.PREFS_HEALTHREPORT_UPLOAD_ENABLED, true);
+        final boolean areMmaMessagesAllowed = GeckoPreferences.getBooleanPref(context,
+                GeckoPreferences.PREFS_NOTIFICATIONS_FEATURES_TIPS, true);
+
+        return isHealthReportEnabled && isInMmaExperiment && areMmaMessagesAllowed;
+    }
 }