--- a/mobile/android/base/java/org/mozilla/gecko/BrowserApp.java
+++ b/mobile/android/base/java/org/mozilla/gecko/BrowserApp.java
@@ -66,16 +66,19 @@ import android.view.ViewGroup;
 import android.view.ViewStub;
 import android.view.ViewTreeObserver;
 import android.view.Window;
 import android.view.animation.Interpolator;
 import android.widget.Button;
 import android.widget.ListView;
 import android.widget.ViewFlipper;
 
+import com.leanplum.Leanplum;
+import com.leanplum.callbacks.VariablesChangedCallback;
+
 import org.mozilla.gecko.AppConstants.Versions;
 import org.mozilla.gecko.DynamicToolbar.VisibilityTransition;
 import org.mozilla.gecko.Tabs.TabEvents;
 import org.mozilla.gecko.activitystream.ActivityStream;
 import org.mozilla.gecko.activitystream.ActivityStreamTelemetry;
 import org.mozilla.gecko.adjust.AdjustBrowserAppDelegate;
 import org.mozilla.gecko.animation.PropertyAnimator;
 import org.mozilla.gecko.annotation.RobocopTarget;
@@ -158,16 +161,17 @@ import org.mozilla.gecko.util.ActivityUt
 import org.mozilla.gecko.util.ContextUtils;
 import org.mozilla.gecko.util.DrawableUtil;
 import org.mozilla.gecko.util.EventCallback;
 import org.mozilla.gecko.util.GamepadUtils;
 import org.mozilla.gecko.util.GeckoBundle;
 import org.mozilla.gecko.util.HardwareUtils;
 import org.mozilla.gecko.util.IntentUtils;
 import org.mozilla.gecko.util.MenuUtils;
+import org.mozilla.gecko.util.NetworkUtils;
 import org.mozilla.gecko.util.PrefUtils;
 import org.mozilla.gecko.util.ShortcutUtils;
 import org.mozilla.gecko.util.StringUtils;
 import org.mozilla.gecko.util.ThreadUtils;
 import org.mozilla.gecko.util.WindowUtil;
 import org.mozilla.gecko.widget.ActionModePresenter;
 import org.mozilla.gecko.widget.AnchoredPopup;
 import org.mozilla.gecko.widget.AnimatedProgressBar;
@@ -182,16 +186,18 @@ import java.lang.reflect.Method;
 import java.net.URLEncoder;
 import java.util.ArrayList;
 import java.util.Arrays;
 import java.util.Collections;
 import java.util.EnumSet;
 import java.util.HashSet;
 import java.util.List;
 import java.util.Locale;
+import java.util.Timer;
+import java.util.TimerTask;
 import java.util.UUID;
 import java.util.regex.Pattern;
 
 import static org.mozilla.gecko.mma.MmaDelegate.NEW_TAB;
 
 public class BrowserApp extends GeckoApp
                         implements ActionModePresenter,
                                    AnchoredPopup.OnVisibilityChangeListener,
@@ -204,16 +210,17 @@ public class BrowserApp extends GeckoApp
                                    OnUrlOpenListener,
                                    OnUrlOpenInBackgroundListener,
                                    PropertyAnimator.PropertyAnimationListener,
                                    TabsPanel.TabsLayoutChangeListener,
                                    View.OnKeyListener {
     private static final String LOGTAG = "GeckoBrowserApp";
 
     private static final int TABS_ANIMATION_DURATION = 450;
+    private static final int DELAY_SHOW_DEFAULT_ONBOARDING = 2 * 1000;
 
     // Intent String extras used to specify custom Switchboard configurations.
     private static final String INTENT_KEY_SWITCHBOARD_SERVER = "switchboard-server";
 
     // TODO: Replace with kinto endpoint.
     private static final String SWITCHBOARD_SERVER = "https://firefox.settings.services.mozilla.com/v1/buckets/fennec/collections/experiments/records";
 
     private static final String STATE_ABOUT_HOME_TOP_PADDING = "abouthome_top_padding";
@@ -1083,31 +1090,47 @@ public class BrowserApp extends GeckoApp
                                 .apply();
             }
         } finally {
             StrictMode.setThreadPolicy(savedPolicy);
         }
     }
 
     /**
-     * Code to actually show the first run pager, separated
-     * for distribution purposes.
+     * Code to actually show the first run pager, separated for distribution purposes.<br>
+     * If Mma is available will first check to make sure we have the most recent values from the server.
      */
     @UiThread
     private void checkFirstrunInternal() {
-        showFirstrunPager();
-
-        if (HardwareUtils.isTablet()) {
-            mTabStrip.setOnTabChangedListener(new TabStripInterface.OnTabAddedOrRemovedListener() {
+        if (SwitchBoard.isInExperiment(this, Experiments.LEANPLUM) && NetworkUtils.isConnected(this)) {
+            final Timer timer = new Timer();
+            final TimerTask task = new TimerTask() {
                 @Override
-                public void onTabChanged() {
-                    hideFirstrunPager(TelemetryContract.Method.BUTTON);
-                    mTabStrip.setOnTabChangedListener(null);
+                public void run() {
+                    showFirstrunPager();
+                }
+            };
+            final long showOnboardingScreensTaskStartTime = System.currentTimeMillis();
+            // If getting new values from LeanPlum servers takes too much time
+            // we will start showing the onboarding screens with the default values.
+            timer.schedule(task, DELAY_SHOW_DEFAULT_ONBOARDING);
+
+            Leanplum.addVariablesChangedAndNoDownloadsPendingHandler(new VariablesChangedCallback() {
+                @Override
+                public void variablesChanged() {
+                    final boolean isDelayToStartShowingOnBoardingReached =
+                            showOnboardingScreensTaskStartTime + DELAY_SHOW_DEFAULT_ONBOARDING > 0;
+                    if (!isDelayToStartShowingOnBoardingReached) {
+                        timer.cancel();
+                        showFirstrunPager();
+                    }
                 }
             });
+        } else {
+            showFirstrunPager();
         }
     }
 
     /**
      * Check and show the firstrun pane if the browser has never been launched and
      * is not opening an external link from another application.
      *
      * @param context Context of application; used to show firstrun pane if appropriate
@@ -3025,16 +3048,26 @@ public class BrowserApp extends GeckoApp
                         !Tabs.hasHomepage(BrowserApp.this)) {
                         enterEditingMode();
                     }
                 }
             });
         }
 
         mHomeScreenContainer.setVisibility(View.VISIBLE);
+
+        if (HardwareUtils.isTablet()) {
+            mTabStrip.setOnTabChangedListener(new TabStripInterface.OnTabAddedOrRemovedListener() {
+                @Override
+                public void onTabChanged() {
+                    hideFirstrunPager(TelemetryContract.Method.BUTTON);
+                    mTabStrip.setOnTabChangedListener(null);
+                }
+            });
+        }
     }
 
     private void showHomePager(String panelId, Bundle panelRestoreData) {
         showHomePagerWithAnimator(panelId, panelRestoreData, null);
     }
 
     private void showHomePagerWithAnimator(String panelId, Bundle panelRestoreData, PropertyAnimator animator) {
         if (isHomePagerVisible()) {

--- a/mobile/android/base/java/org/mozilla/gecko/firstrun/FirstrunPager.java
+++ b/mobile/android/base/java/org/mozilla/gecko/firstrun/FirstrunPager.java
@@ -61,19 +61,19 @@ public class FirstrunPager extends RtlVi
         }
 
         super.addView(child, index, params);
     }
 
     public void load(Context appContext, FragmentManager fm, final FirstrunAnimationContainer.OnFinishListener onFinishListener) {
         final List<FirstrunPagerConfig.FirstrunPanelConfig> panels;
 
-        if (Restrictions.isRestrictedProfile(context)) {
-            panels = FirstrunPagerConfig.getRestricted();
-        } else if (FirefoxAccounts.firefoxAccountsExist(context)) {
+        if (Restrictions.isRestrictedProfile(appContext)) {
+            panels = FirstrunPagerConfig.getRestricted(appContext);
+        } else if (FirefoxAccounts.firefoxAccountsExist(appContext)) {
             panels = FirstrunPagerConfig.forFxAUser(appContext);
         } else {
             panels = FirstrunPagerConfig.getDefault(appContext);
         }
 
         setAdapter(new ViewPagerAdapter(fm, panels));
         this.pagerNavigation = new FirstrunPanel.PagerNavigation() {
             @Override
@@ -139,17 +139,17 @@ public class FirstrunPager extends RtlVi
         private final List<FirstrunPagerConfig.FirstrunPanelConfig> panels;
         private final Fragment[] fragments;
 
         public ViewPagerAdapter(FragmentManager fm, List<FirstrunPagerConfig.FirstrunPanelConfig> panels) {
             super(fm);
             this.panels = panels;
             this.fragments = new Fragment[panels.size()];
             for (FirstrunPagerConfig.FirstrunPanelConfig panel : panels) {
-                mDecor.onAddPagerView(context.getString(panel.getTitleRes()));
+                mDecor.onAddPagerView(panel.getTitle());
             }
 
             if (panels.size() > 0) {
                 mDecor.onPageSelected(0);
             }
         }
 
         @Override
@@ -167,12 +167,12 @@ public class FirstrunPager extends RtlVi
         @Override
         public int getCount() {
             return panels.size();
         }
 
         @Override
         public CharSequence getPageTitle(int i) {
             // Unused now that we use TabMenuStrip.
-            return context.getString(panels.get(i).getTitleRes()).toUpperCase();
+            return panels.get(i).getTitle().toUpperCase();
         }
     }
 }

--- a/mobile/android/base/java/org/mozilla/gecko/firstrun/FirstrunPagerConfig.java
+++ b/mobile/android/base/java/org/mozilla/gecko/firstrun/FirstrunPagerConfig.java
@@ -1,100 +1,92 @@
 /* -*- Mode: Java; c-basic-offset: 4; tab-width: 4; indent-tabs-mode: nil; -*-
  * This Source Code Form is subject to the terms of the Mozilla Public
  * License, v. 2.0. If a copy of the MPL was not distributed with this
  * file, You can obtain one at http://mozilla.org/MPL/2.0/. */
 
 package org.mozilla.gecko.firstrun;
 
 import android.content.Context;
+import android.graphics.Bitmap;
 import android.os.Bundle;
-import android.util.Log;
-import org.mozilla.gecko.GeckoSharedPrefs;
-import org.mozilla.gecko.R;
-import org.mozilla.gecko.Telemetry;
-import org.mozilla.gecko.TelemetryContract;
-import org.mozilla.gecko.Experiments;
+import android.support.annotation.NonNull;
+
+import org.mozilla.gecko.mma.MmaDelegate;
 
 import java.util.LinkedList;
 import java.util.List;
 
-public class FirstrunPagerConfig {
-    public static final String LOGTAG = "FirstrunPagerConfig";
+class FirstrunPagerConfig {
+    static final String LOGTAG = "FirstrunPagerConfig";
 
-    public static final String KEY_IMAGE = "imageRes";
-    public static final String KEY_TEXT = "textRes";
-    public static final String KEY_SUBTEXT = "subtextRes";
+    static final String KEY_IMAGE = "panelImage";
+    static final String KEY_MESSAGE = "panelMessage";
+    static final String KEY_SUBTEXT = "panelDescription";
 
-   public static List<FirstrunPanelConfig> getDefault(Context context) {
+    static List<FirstrunPanelConfig> getDefault(Context context) {
         final List<FirstrunPanelConfig> panels = new LinkedList<>();
-       panels.add(SimplePanelConfigs.welcomePanelConfig);
-       panels.add(SimplePanelConfigs.privatePanelConfig);
-       panels.add(SimplePanelConfigs.customizePanelConfig);
-       panels.add(SimplePanelConfigs.syncPanelConfig);
+        panels.add(FirstrunPanelConfig.getConfiguredPanel(context, PanelConfig.TYPE.WELCOME));
+        panels.add(FirstrunPanelConfig.getConfiguredPanel(context, PanelConfig.TYPE.PRIVACY));
+        panels.add(FirstrunPanelConfig.getConfiguredPanel(context, PanelConfig.TYPE.CUSTOMIZE));
+        panels.add(FirstrunPanelConfig.getConfiguredPanel(context, PanelConfig.TYPE.SYNC));
 
         return panels;
     }
 
-    public static List<FirstrunPanelConfig> forFxAUser(Context context) {
+    static List<FirstrunPanelConfig> forFxAUser(Context context) {
         final List<FirstrunPanelConfig> panels = new LinkedList<>();
-        panels.add(SimplePanelConfigs.welcomePanelConfig);
-        panels.add(SimplePanelConfigs.privatePanelConfig);
-        panels.add(SimplePanelConfigs.customizeLastPanelConfig);
+        panels.add(FirstrunPanelConfig.getConfiguredPanel(context, PanelConfig.TYPE.WELCOME));
+        panels.add(FirstrunPanelConfig.getConfiguredPanel(context, PanelConfig.TYPE.PRIVACY));
+        panels.add(FirstrunPanelConfig.getConfiguredPanel(context, PanelConfig.TYPE.LAST_CUSTOMIZE));
 
         return panels;
     }
 
-    public static List<FirstrunPanelConfig> getRestricted() {
+    static List<FirstrunPanelConfig> getRestricted(Context context) {
         final List<FirstrunPanelConfig> panels = new LinkedList<>();
-        panels.add(new FirstrunPanelConfig(RestrictedWelcomePanel.class.getName(), RestrictedWelcomePanel.TITLE_RES));
+        panels.add(new FirstrunPanelConfig(RestrictedWelcomePanel.class.getName(),
+                context.getString(RestrictedWelcomePanel.TITLE_RES)));
         return panels;
     }
 
-    public static class FirstrunPanelConfig {
-
+    static class FirstrunPanelConfig {
         private String classname;
-        private int titleRes;
+        private String title;
         private Bundle args;
 
-        public FirstrunPanelConfig(String resource, int titleRes) {
-            this(resource, titleRes, -1, -1, -1, true);
+        FirstrunPanelConfig(String resource, String title) {
+            this(resource, title, null, null, null, true);
         }
 
-        public FirstrunPanelConfig(String classname, int titleRes, int imageRes, int textRes, int subtextRes) {
-            this(classname, titleRes, imageRes, textRes, subtextRes, false);
-        }
-
-        private FirstrunPanelConfig(String classname, int titleRes, int imageRes, int textRes, int subtextRes, boolean isCustom) {
+        private FirstrunPanelConfig(String classname, String title, Bitmap image, String message,
+                                    String subtext, boolean isCustom) {
             this.classname = classname;
-            this.titleRes = titleRes;
+            this.title = title;
 
             if (!isCustom) {
-                this.args = new Bundle();
-                this.args.putInt(KEY_IMAGE, imageRes);
-                this.args.putInt(KEY_TEXT, textRes);
-                this.args.putInt(KEY_SUBTEXT, subtextRes);
+                args = new Bundle();
+                args.putParcelable(KEY_IMAGE, image);
+                args.putString(KEY_MESSAGE, message);
+                args.putString(KEY_SUBTEXT, subtext);
             }
         }
 
-        public String getClassname() {
-            return this.classname;
+        static FirstrunPanelConfig getConfiguredPanel(@NonNull Context context, PanelConfig.TYPE wantedPanelConfig) {
+            final PanelConfig config = MmaDelegate.getPanelConfig(context, wantedPanelConfig);
+            return new FirstrunPanelConfig(config.getClassName(), config.getTitle(), config.getImage(),
+                    config.getMessage(), config.getText(), false);
         }
 
-        public int getTitleRes() {
-            return this.titleRes;
+
+        String getClassname() {
+            return classname;
         }
 
-        public Bundle getArgs() {
+        String getTitle() {
+            return title;
+        }
+
+        Bundle getArgs() {
             return args;
         }
     }
-
-    private static class SimplePanelConfigs {
-        public static final FirstrunPanelConfig welcomePanelConfig = new FirstrunPanelConfig(FirstrunPanel.class.getName(), R.string.firstrun_panel_title_welcome, R.drawable.firstrun_welcome, R.string.firstrun_urlbar_message, R.string.firstrun_urlbar_subtext);
-        public static final FirstrunPanelConfig privatePanelConfig = new FirstrunPanelConfig(FirstrunPanel.class.getName(), R.string.firstrun_panel_title_privacy, R.drawable.firstrun_private, R.string.firstrun_privacy_message, R.string.firstrun_privacy_subtext);
-        public static final FirstrunPanelConfig customizePanelConfig = new FirstrunPanelConfig(FirstrunPanel.class.getName(), R.string.firstrun_panel_title_customize, R.drawable.firstrun_data, R.string.firstrun_customize_message, R.string.firstrun_customize_subtext);
-        public static final FirstrunPanelConfig customizeLastPanelConfig = new FirstrunPanelConfig(LastPanel.class.getName(), R.string.firstrun_panel_title_customize, R.drawable.firstrun_data, R.string.firstrun_customize_message, R.string.firstrun_customize_subtext);
-
-        public static final FirstrunPanelConfig syncPanelConfig = new FirstrunPanelConfig(SyncPanel.class.getName(), R.string.firstrun_sync_title, R.drawable.firstrun_sync, R.string.firstrun_sync_message, R.string.firstrun_sync_subtext);
-
-    }
 }

--- a/mobile/android/base/java/org/mozilla/gecko/firstrun/FirstrunPanel.java
+++ b/mobile/android/base/java/org/mozilla/gecko/firstrun/FirstrunPanel.java
@@ -1,49 +1,50 @@
 /* -*- Mode: Java; c-basic-offset: 4; tab-width: 4; indent-tabs-mode: nil; -*-
  * This Source Code Form is subject to the terms of the Mozilla Public
  * License, v. 2.0. If a copy of the MPL was not distributed with this
  * file, You can obtain one at http://mozilla.org/MPL/2.0/. */
 
 package org.mozilla.gecko.firstrun;
 
+import android.graphics.Bitmap;
 import android.os.Bundle;
 import android.support.v4.app.Fragment;
 import android.view.LayoutInflater;
 import android.view.View;
 import android.view.ViewGroup;
 import android.widget.ImageView;
 import android.widget.TextView;
+
 import org.mozilla.gecko.R;
 import org.mozilla.gecko.Telemetry;
 import org.mozilla.gecko.TelemetryContract;
 
 /**
  * Base class for our first run pages. We call these FirstrunPanel for consistency
  * with HomePager/HomePanel.
  *
  * @see FirstrunPager for the containing pager.
  */
 public class FirstrunPanel extends Fragment {
 
-    public static final int TITLE_RES = -1;
     protected boolean showBrowserHint = true;
 
     @Override
     public View onCreateView(LayoutInflater inflater, ViewGroup container, Bundle savedInstance) {
         final ViewGroup root = (ViewGroup) inflater.inflate(R.layout.firstrun_basepanel_checkable_fragment, container, false);
         final Bundle args = getArguments();
         if (args != null) {
-            final int imageRes = args.getInt(FirstrunPagerConfig.KEY_IMAGE);
-            final int textRes = args.getInt(FirstrunPagerConfig.KEY_TEXT);
-            final int subtextRes = args.getInt(FirstrunPagerConfig.KEY_SUBTEXT);
+            final Bitmap image = args.getParcelable(FirstrunPagerConfig.KEY_IMAGE);
+            final String message = args.getString(FirstrunPagerConfig.KEY_MESSAGE);
+            final String subtext = args.getString(FirstrunPagerConfig.KEY_SUBTEXT);
 
-            ((ImageView) root.findViewById(R.id.firstrun_image)).setImageResource(imageRes);
-            ((TextView) root.findViewById(R.id.firstrun_text)).setText(textRes);
-            ((TextView) root.findViewById(R.id.firstrun_subtext)).setText(subtextRes);
+            ((ImageView) root.findViewById(R.id.firstrun_image)).setImageBitmap(image);
+            ((TextView) root.findViewById(R.id.firstrun_text)).setText(message);
+            ((TextView) root.findViewById(R.id.firstrun_subtext)).setText(subtext);
         }
 
         root.findViewById(R.id.firstrun_link).setOnClickListener(new View.OnClickListener() {
             @Override
             public void onClick(View v) {
                 Telemetry.sendUIEvent(TelemetryContract.Event.ACTION, TelemetryContract.Method.BUTTON, "firstrun-next");
                 pagerNavigation.next();
             }

--- a/mobile/android/base/java/org/mozilla/gecko/firstrun/LastPanel.java
+++ b/mobile/android/base/java/org/mozilla/gecko/firstrun/LastPanel.java
@@ -1,15 +1,16 @@
 /* -*- Mode: Java; c-basic-offset: 4; tab-width: 4; indent-tabs-mode: nil; -*-
  * This Source Code Form is subject to the terms of the Mozilla Public
  * License, v. 2.0. If a copy of the MPL was not distributed with this
  * file, You can obtain one at http://mozilla.org/MPL/2.0/. */
 
 package org.mozilla.gecko.firstrun;
 
+import android.graphics.Bitmap;
 import android.os.Bundle;
 import android.view.LayoutInflater;
 import android.view.View;
 import android.view.ViewGroup;
 import android.widget.ImageView;
 import android.widget.TextView;
 
 import org.mozilla.gecko.R;
@@ -17,23 +18,24 @@ import org.mozilla.gecko.Telemetry;
 import org.mozilla.gecko.TelemetryContract;
 
 public class LastPanel extends FirstrunPanel {
     @Override
     public View onCreateView(LayoutInflater inflater, ViewGroup container, Bundle savedInstance) {
         final ViewGroup root = (ViewGroup) inflater.inflate(R.layout.firstrun_basepanel_checkable_fragment, container, false);
         final Bundle args = getArguments();
         if (args != null) {
-            final int imageRes = args.getInt(FirstrunPagerConfig.KEY_IMAGE);
-            final int textRes = args.getInt(FirstrunPagerConfig.KEY_TEXT);
-            final int subtextRes = args.getInt(FirstrunPagerConfig.KEY_SUBTEXT);
+            final Bitmap image = args.getParcelable(FirstrunPagerConfig.KEY_IMAGE);
+            final String message = args.getString(FirstrunPagerConfig.KEY_MESSAGE);
+            final String subtext = args.getString(FirstrunPagerConfig.KEY_SUBTEXT);
 
-            ((ImageView) root.findViewById(R.id.firstrun_image)).setImageResource(imageRes);
-            ((TextView) root.findViewById(R.id.firstrun_text)).setText(textRes);
-            ((TextView) root.findViewById(R.id.firstrun_subtext)).setText(subtextRes);
+            ((ImageView) root.findViewById(R.id.firstrun_image)).setImageBitmap(image);
+            ((TextView) root.findViewById(R.id.firstrun_text)).setText(message);
+            ((TextView) root.findViewById(R.id.firstrun_subtext)).setText(subtext);
+
             ((TextView) root.findViewById(R.id.firstrun_link)).setText(R.string.firstrun_welcome_button_browser);
 
         }
 
         root.findViewById(R.id.firstrun_link).setOnClickListener(new View.OnClickListener() {
             @Override
             public void onClick(View v) {
                 Telemetry.sendUIEvent(TelemetryContract.Event.ACTION, TelemetryContract.Method.BUTTON, "firstrun-next");

new file mode 100644
--- /dev/null
+++ b/mobile/android/base/java/org/mozilla/gecko/firstrun/PanelConfig.java
@@ -0,0 +1,56 @@
+package org.mozilla.gecko.firstrun;
+
+import android.graphics.Bitmap;
+
+/**
+ * Onboarding screens configuration object.
+ */
+public class PanelConfig {
+    public enum TYPE {
+        WELCOME, PRIVACY, CUSTOMIZE, LAST_CUSTOMIZE, SYNC
+    }
+
+    private TYPE type;
+    private String title;
+    private String message;
+    private String text;
+    private Bitmap image;
+
+    public PanelConfig(TYPE type, String title, String message, String text, Bitmap image) {
+        this.type = type;
+        this.title = title;
+        this.message = message;
+        this.text = text;
+        this.image = image;
+    }
+
+    public String getClassName() {
+        switch (type) {
+            default:    // Unreachable. Just to make Lint happy.
+            case WELCOME:
+            case PRIVACY:
+            case CUSTOMIZE:
+                return FirstrunPanel.class.getName();
+            case LAST_CUSTOMIZE:
+                return LastPanel.class.getName();
+            case SYNC:
+                return SyncPanel.class.getName();
+        }
+    }
+
+    public String getTitle() {
+        return title;
+    }
+
+    public String getMessage() {
+        return message;
+    }
+
+    public String getText() {
+        return text;
+    }
+
+    public Bitmap getImage() {
+        return image;
+    }
+}

--- a/mobile/android/base/java/org/mozilla/gecko/firstrun/SyncPanel.java
+++ b/mobile/android/base/java/org/mozilla/gecko/firstrun/SyncPanel.java
@@ -1,16 +1,17 @@
 /* -*- Mode: Java; c-basic-offset: 4; tab-width: 4; indent-tabs-mode: nil; -*-
  * This Source Code Form is subject to the terms of the Mozilla Public
  * License, v. 2.0. If a copy of the MPL was not distributed with this
  * file, You can obtain one at http://mozilla.org/MPL/2.0/. */
 
 package org.mozilla.gecko.firstrun;
 
 import android.content.Intent;
+import android.graphics.Bitmap;
 import android.os.Bundle;
 import android.view.LayoutInflater;
 import android.view.View;
 import android.view.ViewGroup;
 import android.widget.ImageView;
 import android.widget.TextView;
 import org.mozilla.gecko.R;
 import org.mozilla.gecko.Telemetry;
@@ -19,23 +20,23 @@ import org.mozilla.gecko.fxa.FxAccountCo
 import org.mozilla.gecko.fxa.activities.FxAccountWebFlowActivity;
 
 public class SyncPanel extends FirstrunPanel {
     @Override
     public View onCreateView(LayoutInflater inflater, ViewGroup container, Bundle savedInstance) {
         final ViewGroup root = (ViewGroup) inflater.inflate(R.layout.firstrun_sync_fragment, container, false);
         final Bundle args = getArguments();
         if (args != null) {
-            final int imageRes = args.getInt(FirstrunPagerConfig.KEY_IMAGE);
-            final int textRes = args.getInt(FirstrunPagerConfig.KEY_TEXT);
-            final int subtextRes = args.getInt(FirstrunPagerConfig.KEY_SUBTEXT);
+            final Bitmap image = args.getParcelable(FirstrunPagerConfig.KEY_IMAGE);
+            final String message = args.getString(FirstrunPagerConfig.KEY_MESSAGE);
+            final String subtext = args.getString(FirstrunPagerConfig.KEY_SUBTEXT);
 
-            ((ImageView) root.findViewById(R.id.firstrun_image)).setImageResource(imageRes);
-            ((TextView) root.findViewById(R.id.firstrun_text)).setText(textRes);
-            ((TextView) root.findViewById(R.id.firstrun_subtext)).setText(subtextRes);
+            ((ImageView) root.findViewById(R.id.firstrun_image)).setImageBitmap(image);
+            ((TextView) root.findViewById(R.id.firstrun_text)).setText(message);
+            ((TextView) root.findViewById(R.id.firstrun_subtext)).setText(subtext);
         }
 
         root.findViewById(R.id.welcome_account).setOnClickListener(new View.OnClickListener() {
             @Override
             public void onClick(View v) {
                 Telemetry.sendUIEvent(TelemetryContract.Event.ACTION, TelemetryContract.Method.BUTTON, "firstrun-sync");
                 showBrowserHint = false;
 

new file mode 100644
--- /dev/null
+++ b/mobile/android/base/java/org/mozilla/gecko/mma/LeanplumVariables.java
@@ -0,0 +1,144 @@
+package org.mozilla.gecko.mma;
+
+import android.content.Context;
+import android.content.res.Resources;
+import android.graphics.Bitmap;
+import android.graphics.BitmapFactory;
+import android.support.annotation.NonNull;
+
+import com.leanplum.Var;
+import com.leanplum.annotations.Variable;
+
+import org.mozilla.gecko.R;
+
+import java.io.IOException;
+import java.io.InputStream;
+import java.lang.reflect.Field;
+
+/**
+ * Unified repo for all LeanPlum variables.<br>
+ * <ul>To make them appear in the LP dashboard and get new values from the server
+ *      <li>they must be annotated with {@link com.leanplum.annotations.Variable}.</li>
+ *      <li>they need to be parsed with {@link com.leanplum.annotations.Parser} after {@link com.leanplum.Leanplum#setApplicationContext(Context)}</li>
+ * </ul>
+ * Although some fields are public (LP SDK limitation) they are not to be written into.
+ *
+ * @see <a href="https://docs.leanplum.com/reference#defining-variables">Official LP variables documentation</a>
+ */
+public class LeanplumVariables {
+    private static LeanplumVariables INSTANCE;
+
+    private static final String FIRSTRUN_WELCOME_PANEL_GROUP_NAME = "FirstRun Welcome Panel";
+    private static final String FIRSTRUN_PRIVACY_PANEL_GROUP_NAME = "FirstRun Privacy Panel";
+    private static final String FIRSTRUN_CUSTOMIZE_PANEL_GROUP_NAME = "FirstRun Customize Panel";
+    private static final String FIRSTRUN_SYNC_PANEL_GROUP_NAME = "FirstRun Sync Panel";
+
+    @Variable(group = FIRSTRUN_WELCOME_PANEL_GROUP_NAME) public static String welcomePanelTitle;
+    @Variable(group = FIRSTRUN_WELCOME_PANEL_GROUP_NAME) public static String welcomePanelMessage;
+    @Variable(group = FIRSTRUN_WELCOME_PANEL_GROUP_NAME) public static String welcomePanelSubtext;
+    @Variable(group = FIRSTRUN_WELCOME_PANEL_GROUP_NAME)
+    private static Var<String> welcomeDrawable = Var.defineResource("welcomeDrawable", R.drawable.firstrun_welcome);
+
+    @Variable(group = FIRSTRUN_PRIVACY_PANEL_GROUP_NAME) public static String privacyPanelTitle;
+    @Variable(group = FIRSTRUN_PRIVACY_PANEL_GROUP_NAME) public static String privacyPanelMessage;
+    @Variable(group = FIRSTRUN_PRIVACY_PANEL_GROUP_NAME) public static String privacyPanelSubtext;
+    @Variable(group = FIRSTRUN_PRIVACY_PANEL_GROUP_NAME)
+    private static Var<String> privacyDrawable = Var.defineResource("privacyDrawable", R.drawable.firstrun_private);
+
+    @Variable(group = FIRSTRUN_CUSTOMIZE_PANEL_GROUP_NAME) public static String customizePanelTitle;
+    @Variable(group = FIRSTRUN_CUSTOMIZE_PANEL_GROUP_NAME) public static String customizePanelMessage;
+    @Variable(group = FIRSTRUN_CUSTOMIZE_PANEL_GROUP_NAME) public static String customizePanelSubtext;
+    @Variable(group = FIRSTRUN_CUSTOMIZE_PANEL_GROUP_NAME)
+    private static Var<String> customizingDrawable = Var.defineResource("customizingDrawable", R.drawable.firstrun_data);
+
+    @Variable(group = FIRSTRUN_SYNC_PANEL_GROUP_NAME) public static String syncPanelTitle;
+    @Variable(group = FIRSTRUN_SYNC_PANEL_GROUP_NAME) public static String syncPanelMessage;
+    @Variable(group = FIRSTRUN_SYNC_PANEL_GROUP_NAME) public static String syncPanelSubtext;
+    @Variable(group = FIRSTRUN_SYNC_PANEL_GROUP_NAME)
+    private static Var<String> syncDrawable = Var.defineResource("syncDrawable", R.drawable.firstrun_sync);
+
+
+    /**
+     * Allows initializing all variables with Resource values.<br>
+     * Use {@link #getInstance(Context)} to get a reference to the Singleton.
+     * @param context
+     */
+    public static void init(Context context) {
+        // Simple Singleton as we don't expect concurrency problems.
+        if (INSTANCE == null) {
+            INSTANCE = new LeanplumVariables(context);
+        }
+    }
+
+    /**
+     * Allows constructing and/or returning an already constructed instance of this class
+     * which has all it's fields populated with values from Resources.<br><br>
+     *
+     * An instance of this class needs exist to allow overwriting it's fields with downloaded values from LeanPlum
+     * @see com.leanplum.annotations.Parser#defineFileVariable(Object, String, String, Field)
+     */
+    public static LeanplumVariables getInstance(Context context) {
+        init(context);
+        return INSTANCE;
+    }
+
+
+    /**
+     * Allows setting default values for instance variables.
+     * @param context used to access application resources
+     */
+    private LeanplumVariables(@NonNull Context context) {
+        final Resources resources = context.getResources();
+        welcomePanelTitle = resources.getString(R.string.firstrun_panel_title_welcome);
+        welcomePanelMessage = resources.getString(R.string.firstrun_urlbar_message);
+        welcomePanelSubtext = resources.getString(R.string.firstrun_urlbar_subtext);
+
+        privacyPanelTitle = resources.getString(R.string.firstrun_panel_title_privacy);
+        privacyPanelMessage = resources.getString(R.string.firstrun_privacy_message);
+        privacyPanelSubtext = resources.getString(R.string.firstrun_privacy_subtext);
+
+        customizePanelTitle = resources.getString(R.string.firstrun_panel_title_customize);
+        customizePanelMessage = resources.getString(R.string.firstrun_customize_message);
+        customizePanelSubtext = resources.getString(R.string.firstrun_customize_subtext);
+
+        syncPanelTitle = resources.getString(R.string.firstrun_sync_title);
+        syncPanelMessage = resources.getString(R.string.firstrun_sync_message);
+        syncPanelSubtext = resources.getString(R.string.firstrun_sync_subtext);
+    }
+
+
+    public static Bitmap getWelcomeImage() {
+        return getBitmapFromMmaVar(welcomeDrawable);
+    }
+
+    public static Bitmap getPrivacyImage() {
+        return getBitmapFromMmaVar(privacyDrawable);
+    }
+
+    public static Bitmap getCustomizingImage() {
+        return getBitmapFromMmaVar(customizingDrawable);
+    }
+
+    public static Bitmap getSyncImage() {
+        return getBitmapFromMmaVar(syncDrawable);
+    }
+
+    private static Bitmap getBitmapFromMmaVar(@NonNull Var mmaVar) {
+        InputStream varStream = null;
+        Bitmap bitmap;
+        try {
+            varStream = mmaVar.stream();
+            bitmap = BitmapFactory.decodeStream(varStream);
+        } finally {
+            try {
+                if (varStream != null) {
+                    varStream.close();
+                }
+            } catch (IOException e) {
+                // no-op
+            }
+        }
+
+        return bitmap;
+    }
+}

--- a/mobile/android/base/java/org/mozilla/gecko/mma/MmaDelegate.java
+++ b/mobile/android/base/java/org/mozilla/gecko/mma/MmaDelegate.java
@@ -19,16 +19,17 @@ import android.text.TextUtils;
 
 import org.mozilla.gecko.Experiments;
 import org.mozilla.gecko.MmaConstants;
 import org.mozilla.gecko.PrefsHelper;
 import org.mozilla.gecko.R;
 import org.mozilla.gecko.Tab;
 import org.mozilla.gecko.Tabs;
 import org.mozilla.gecko.activitystream.homepanel.ActivityStreamConfiguration;
+import org.mozilla.gecko.firstrun.PanelConfig;
 import org.mozilla.gecko.fxa.FirefoxAccounts;
 import org.mozilla.gecko.preferences.GeckoPreferences;
 import org.mozilla.gecko.switchboard.SwitchBoard;
 import org.mozilla.gecko.util.ContextUtils;
 
 import java.util.HashMap;
 import java.util.Map;
 import java.util.UUID;
@@ -195,16 +196,20 @@ public class MmaDelegate {
         if (isMmaEnabled(context)) {
             mmaHelper.setCustomIcon(R.drawable.ic_status_logo);
             return mmaHelper.handleGcmMessage(context, from, bundle);
         } else {
             return false;
         }
     }
 
+    public static PanelConfig getPanelConfig(@NonNull Context context, PanelConfig.TYPE panelConfigType) {
+        return mmaHelper.getPanelConfig(context, panelConfigType);
+    }
+
     private static String getDeviceId(Activity activity) {
         if (SwitchBoard.isInExperiment(activity, Experiments.LEANPLUM_DEBUG)) {
             return DEBUG_LEANPLUM_DEVICE_ID;
         }
 
         final SharedPreferences sharedPreferences = activity.getPreferences(Context.MODE_PRIVATE);
         String deviceId = sharedPreferences.getString(KEY_ANDROID_PREF_STRING_LEANPLUM_DEVICE_ID, null);
         if (deviceId == null) {

--- a/mobile/android/base/java/org/mozilla/gecko/mma/MmaInterface.java
+++ b/mobile/android/base/java/org/mozilla/gecko/mma/MmaInterface.java
@@ -8,16 +8,18 @@ package org.mozilla.gecko.mma;
 
 import android.app.Activity;
 import android.content.Context;
 import android.os.Bundle;
 import android.support.annotation.CheckResult;
 import android.support.annotation.DrawableRes;
 import android.support.annotation.NonNull;
 
+import org.mozilla.gecko.firstrun.PanelConfig;
+
 import java.util.Map;
 
 
 public interface MmaInterface {
 
     void init(Activity Activity, Map<String, ?> attributes);
 
     void setCustomIcon(@DrawableRes int iconResId);
@@ -28,9 +30,11 @@ public interface MmaInterface {
 
     void event(String mmaEvent, double value);
 
     void stop();
 
     @CheckResult boolean handleGcmMessage(Context context, String from, Bundle bundle);
 
     void setDeviceId(@NonNull String deviceId);
+
+    PanelConfig getPanelConfig(@NonNull Context context, PanelConfig.TYPE panelConfigType);
 }

--- a/mobile/android/base/java/org/mozilla/gecko/mma/MmaLeanplumImp.java
+++ b/mobile/android/base/java/org/mozilla/gecko/mma/MmaLeanplumImp.java
@@ -4,47 +4,49 @@
  * License, v. 2.0. If a copy of the MPL was not distributed with this
  * file, You can obtain one at http://mozilla.org/MPL/2.0/. */
 
 package org.mozilla.gecko.mma;
 
 import android.app.Activity;
 import android.app.Notification;
 import android.content.Context;
-import android.content.SharedPreferences;
 import android.os.Bundle;
 import android.support.annotation.DrawableRes;
 import android.support.annotation.NonNull;
 import android.support.v4.app.NotificationCompat;
 
 import com.leanplum.Leanplum;
 import com.leanplum.LeanplumActivityHelper;
 import com.leanplum.LeanplumPushNotificationCustomizer;
 import com.leanplum.LeanplumPushService;
+import com.leanplum.annotations.Parser;
 import com.leanplum.internal.Constants;
 
 import org.mozilla.gecko.AppConstants;
 import org.mozilla.gecko.MmaConstants;
+import org.mozilla.gecko.firstrun.PanelConfig;
 
 import java.util.Map;
-import java.util.UUID;
 
 
 public class MmaLeanplumImp implements MmaInterface {
 
 
     @Override
     public void init(final Activity activity, Map<String, ?> attributes) {
         if (activity == null) {
             return;
         }
         Leanplum.setApplicationContext(activity.getApplicationContext());
 
         LeanplumActivityHelper.enableLifecycleCallbacks(activity.getApplication());
 
+        Parser.parseVariables(LeanplumVariables.getInstance(activity.getApplicationContext()));
+
         if (AppConstants.MOZILLA_OFFICIAL) {
             Leanplum.setAppIdForProductionMode(MmaConstants.MOZ_LEANPLUM_SDK_CLIENTID, MmaConstants.MOZ_LEANPLUM_SDK_KEY);
         } else {
             Leanplum.setAppIdForDevelopmentMode(MmaConstants.MOZ_LEANPLUM_SDK_CLIENTID, MmaConstants.MOZ_LEANPLUM_SDK_KEY);
         }
 
         LeanplumPushService.setGcmSenderId(AppConstants.MOZ_ANDROID_GCM_SENDERIDS);
 
@@ -114,9 +116,31 @@ public class MmaLeanplumImp implements M
         return false;
     }
 
     @Override
     public void setDeviceId(@NonNull String deviceId) {
         Leanplum.setDeviceId(deviceId);
     }
 
+    @Override
+    public PanelConfig getPanelConfig(@NonNull Context context, PanelConfig.TYPE type) {
+        // Ensure we have the resources ready
+        LeanplumVariables.init(context);
+
+        switch (type) {
+            default:    // Unreachable. Just to make Lint happy.
+            case WELCOME:
+                return new PanelConfig(type, LeanplumVariables.welcomePanelTitle, LeanplumVariables.welcomePanelMessage,
+                        LeanplumVariables.welcomePanelSubtext, LeanplumVariables.getWelcomeImage());
+            case PRIVACY:
+                return new PanelConfig(type, LeanplumVariables.privacyPanelTitle, LeanplumVariables.privacyPanelMessage,
+                        LeanplumVariables.privacyPanelSubtext, LeanplumVariables.getPrivacyImage());
+            case CUSTOMIZE:
+            case LAST_CUSTOMIZE:
+                return new PanelConfig(type, LeanplumVariables.customizePanelTitle, LeanplumVariables.customizePanelMessage,
+                        LeanplumVariables.customizePanelSubtext, LeanplumVariables.getCustomizingImage());
+            case SYNC:
+                return new PanelConfig(type, LeanplumVariables.syncPanelTitle, LeanplumVariables.syncPanelMessage,
+                        LeanplumVariables.syncPanelSubtext, LeanplumVariables.getSyncImage());
+        }
+    }
 }