--- a/taskcluster/ci/balrog/kind.yml
+++ b/taskcluster/ci/balrog/kind.yml
@@ -12,8 +12,51 @@ transforms:
 kind-dependencies:
    - beetmover
    - beetmover-l10n
    - beetmover-repackage
 
 only-for-attributes:
    - nightly
    - signed
+
+job-template:
+   notifications:
+      completed:
+         subject: "COMPLETED: [{task[shipping-product]} {release_config[version]} build{release_config[build_number]}/{config[params][project]}] {task_def[metadata][name]} task"
+         message: "COMPLETED: [{task[shipping-product]} {release_config[version]} build{release_config[build_number]}/{config[params][project]}] {task_def[metadata][name]} task"
+         plugins:
+            by-project:
+               mozilla-beta: ["log_collect"]
+               mozilla-release: ["log_collect"]
+               default: []
+
+      failed:
+         subject: "FAILED: [{task[shipping-product]} {release_config[version]} build{release_config[build_number]}/{config[params][project]}] {task_def[metadata][name]} task"
+         message: "FAILED: [{task[shipping-product]} {release_config[version]} build{release_config[build_number]}/{config[params][project]}] {task_def[metadata][name]} task"
+         plugins:
+            by-project:
+               mozilla-beta: ["log_collect", "ses"]
+               mozilla-release: ["log_collect", "ses"]
+               default: ["ses"]
+         emails:
+            by-project:
+               mozilla-beta: ["release-automation-notifications@mozilla.com"]
+               mozilla-release: ["release-automation-notifications@mozilla.com"]
+               try: ["{task_def[metadata][owner]}"]
+               maple: ["release+tcstaging@mozilla.com"]
+               default: []
+
+      exception:
+         subject: "EXCEPTION: [{task[shipping-product]} {release_config[version]} build{release_config[build_number]}/{config[params][project]}] {task_def[metadata][name]} task"
+         message: "EXCEPTION: [{task[shipping-product]} {release_config[version]} build{release_config[build_number]}/{config[params][project]}] {task_def[metadata][name]} task"
+         plugins:
+            by-project:
+               mozilla-beta: ["log_collect", "ses"]
+               mozilla-release: ["log_collect", "ses"]
+               default: ["ses"]
+         emails:
+            by-project:
+               mozilla-beta: ["release-automation-notifications@mozilla.com"]
+               mozilla-release: ["release-automation-notifications@mozilla.com"]
+               try: ["{task_def[metadata][owner]}"]
+               maple: ["release+tcstaging@mozilla.com"]
+               default: []

--- a/taskcluster/taskgraph/transforms/balrog.py
+++ b/taskcluster/taskgraph/transforms/balrog.py
@@ -6,17 +6,18 @@ Transform the beetmover task into an act
 """
 
 from __future__ import absolute_import, print_function, unicode_literals
 
 from taskgraph.transforms.base import TransformSequence
 from taskgraph.util.attributes import copy_attributes_from_dependent_job
 from taskgraph.util.schema import validate_schema, Schema
 from taskgraph.util.scriptworker import (get_balrog_server_scope,
-                                         get_balrog_channel_scopes)
+                                         get_balrog_channel_scopes,
+                                         get_phase)
 from taskgraph.transforms.task import task_description_schema
 from voluptuous import Any, Required, Optional
 
 
 # Voluptuous uses marker objects as dictionary *keys*, but they are not
 # comparable, so we cast all of the keys back to regular strings
 task_description_schema = {str(k): v for k, v in task_description_schema.schema.iteritems()}
 
@@ -33,16 +34,23 @@ balrog_description_schema = Schema({
 
     # unique label to describe this balrog task, defaults to balrog-{dep.label}
     Optional('label'): basestring,
 
     # treeherder is allowed here to override any defaults we use for beetmover.  See
     # taskcluster/taskgraph/transforms/task.py for the schema details, and the
     # below transforms for defaults of various values.
     Optional('treeherder'): task_description_schema['treeherder'],
+
+    # Shipping product / phase
+    Optional('shipping-product'): task_description_schema['shipping-product'],
+    Optional('shipping-phase'): task_description_schema['shipping-phase'],
+
+    # Notifications
+    Optional('notifications'): task_description_schema['notifications'],
 })
 
 
 @transforms.add
 def validate(config, jobs):
     for job in jobs:
         label = job.get('dependent-task', object).__dict__.get('label', '?no-label?')
         yield validate_schema(
@@ -88,25 +96,29 @@ def make_task_description(config, jobs):
             "taskType": "beetmover",
             "paths": [
                 "public/manifest.json"
             ],
         }]
 
         server_scope = get_balrog_server_scope(config)
         channel_scopes = get_balrog_channel_scopes(config)
+        phase = get_phase(config)
 
         task = {
             'label': label,
             'description': description,
             'worker-type': 'scriptworker-prov-v1/balrogworker-v1',
             'worker': {
                 'implementation': 'balrog',
                 'upstream-artifacts': upstream_artifacts,
             },
             'scopes': [server_scope] + channel_scopes,
             'dependencies': {'beetmover': dep_job.label},
             'attributes': attributes,
             'run-on-projects': dep_job.attributes.get('run_on_projects'),
             'treeherder': treeherder,
+            'shipping-phase': job.get('shipping-phase', phase),
+            'shipping-product': job.get('shipping-product'),
+            'notifications': job.get('notifications'),
         }
 
         yield task