--- a/mobile/android/base/java/org/mozilla/gecko/telemetry/TelemetryPreferences.java
+++ b/mobile/android/base/java/org/mozilla/gecko/telemetry/TelemetryPreferences.java
@@ -17,30 +17,37 @@ import java.lang.ref.WeakReference;
  *
  * This class persists any Gecko preferences beyond shutdown so that these values
  * can be accessed on the next run before Gecko is started as we expect Telemetry
  * to run before Gecko is available.
  */
 public class TelemetryPreferences {
     private TelemetryPreferences() {}
 
+    private static final String GECKO_PREF_SEND_OVERRIDE = "toolkit.telemetry.send.overrideOfficialCheck";
+    private static final String SHARED_PREF_SEND_OVERRIDE = "telemetry-sendOverrideOfficialCheck";
     private static final String GECKO_PREF_SERVER_URL = "toolkit.telemetry.server";
     private static final String SHARED_PREF_SERVER_URL = "telemetry-serverUrl";
 
     // Defaults are a mirror of about:config defaults so we can access them before Gecko is available.
     private static final String DEFAULT_SERVER_URL = "https://incoming.telemetry.mozilla.org";
 
     private static final String[] OBSERVED_PREFS = {
+            GECKO_PREF_SEND_OVERRIDE,
             GECKO_PREF_SERVER_URL,
     };
 
     public static String getServerSchemeHostPort(final Context context, final String profileName) {
         return getSharedPrefs(context, profileName).getString(SHARED_PREF_SERVER_URL, DEFAULT_SERVER_URL);
     }
 
+    public static boolean getSendOverrideOfficialCheck(final Context context, final String profileName) {
+        return getSharedPrefs(context, profileName).getBoolean(SHARED_PREF_SEND_OVERRIDE, false);
+    }
+
     public static void initPreferenceObserver(final Context context, final String profileName) {
         final PrefHandler prefHandler = new TelemetryPrefHandler(context, profileName);
         PrefsHelper.addObserver(OBSERVED_PREFS, prefHandler); // gets preference value when gecko starts.
     }
 
     private static SharedPreferences getSharedPrefs(final Context context, final String profileName) {
         return GeckoSharedPrefs.forProfileName(context, profileName);
     }
@@ -64,10 +71,26 @@ public class TelemetryPreferences {
             if (!pref.equals(GECKO_PREF_SERVER_URL)) {
                 throw new IllegalStateException("Unknown preference: " + pref);
             }
 
             getSharedPrefs(context, profileName).edit()
                     .putString(SHARED_PREF_SERVER_URL, value)
                     .apply();
         }
+
+        @Override
+        public void prefValue(final String pref, final boolean value) {
+            final Context context = contextWeakReference.get();
+            if (context == null) {
+                return;
+            }
+
+            if (!pref.equals(GECKO_PREF_SEND_OVERRIDE)) {
+                throw new IllegalStateException("Unknown preference: " + pref);
+            }
+
+            getSharedPrefs(context, profileName).edit()
+                    .putBoolean(SHARED_PREF_SEND_OVERRIDE, value)
+                    .apply();
+        }
     }
 }

--- a/mobile/android/base/java/org/mozilla/gecko/telemetry/TelemetryUploadService.java
+++ b/mobile/android/base/java/org/mozilla/gecko/telemetry/TelemetryUploadService.java
@@ -178,21 +178,16 @@ public class TelemetryUploadService exte
      * {@link #isUploadEnabledByProfileConfig(Context, GeckoProfile)} if the profile is available as it takes into
      * account more information.
      *
      * You may wish to also check if the network is connected when calling this method.
      *
      * Note that this method logs debug statements when upload is disabled.
      */
     public static boolean isUploadEnabledByAppConfig(final Context context) {
-        if (!TelemetryConstants.UPLOAD_ENABLED) {
-            Log.d(LOGTAG, "Telemetry upload feature is compile-time disabled");
-            return false;
-        }
-
         if (isDisabled) {
             Log.d(LOGTAG, "Telemetry upload feature is disabled by intent (in testing?)");
             return false;
         }
 
         if (!GeckoPreferences.getBooleanPref(context, GeckoPreferences.PREFS_HEALTHREPORT_UPLOAD_ENABLED, true)) {
             Log.d(LOGTAG, "Telemetry upload opt-out");
             return false;
@@ -211,16 +206,22 @@ public class TelemetryUploadService exte
      * Determines if the telemetry upload feature is enabled via profile & application level configurations. This is the
      * preferred method.
      *
      * You may wish to also check if the network is connected when calling this method.
      *
      * Note that this method logs debug statements when upload is disabled.
      */
     public static boolean isUploadEnabledByProfileConfig(final Context context, final GeckoProfile profile) {
+        if (!TelemetryConstants.UPLOAD_ENABLED &&
+            !TelemetryPreferences.getSendOverrideOfficialCheck(context, profile.getName())) {
+            Log.d(LOGTAG, "Telemetry upload feature is disabled in non-official builds");
+            return false;
+        }
+
         if (profile.inGuestMode()) {
             Log.d(LOGTAG, "Profile is in guest mode");
             return false;
         }
 
         return isUploadEnabledByAppConfig(context);
     }