--- a/mobile/android/base/locales/en-US/android_strings.dtd
+++ b/mobile/android/base/locales/en-US/android_strings.dtd
@@ -4,27 +4,27 @@
 
 <!ENTITY firstrun_panel_title_welcome "Welcome">
 <!ENTITY firstrun_urlbar_message2 "Thanks for choosing &brandShortName;">
 <!ENTITY firstrun_urlbar_subtext2 "A modern mobile browser from Mozilla, the non-profit committed to a free and open web.">
 <!ENTITY firstrun_panel_title_privacy "Privacy">
 <!ENTITY firstrun_privacy_message "Browse like no one\'s watching">
 <!ENTITY firstrun_privacy_subtext "Private Browsing with Tracking Protection blocks trackers while you browse and won’t remember your history when you finish browsing.">
 <!ENTITY firstrun_panel_title_customize "Customize">
-<!ENTITY firstrun_customize_message "Make Firefox your own.">
-<!ENTITY firstrun_customize_subtext "Customize Firefox with add-ons. Block ads, add features, or choose a new theme to reflect your personality.">
+<!ENTITY firstrun_customize_message "Make &brandShortName; your own.">
+<!ENTITY firstrun_customize_subtext "Customize &brandShortName; with add-ons. Block ads, add features, or choose a new theme to reflect your personality.">
 <!ENTITY firstrun_bookmarks_title "History">
 <!ENTITY firstrun_bookmarks_message "Your faves, front and center">
 <!ENTITY firstrun_bookmarks_subtext "Get results from your bookmarks and history when you search.">
 <!ENTITY firstrun_data_title "Data">
 <!ENTITY firstrun_data_message "Less data, more savings">
 <!ENTITY firstrun_data_subtext2 "Turn off images to spend less data on every site you visit.">
 <!ENTITY firstrun_sync_title "Sync">
 <!ENTITY firstrun_sync_message2 "Pick up where you left off.">
-<!ENTITY firstrun_sync_subtext2 "Use Sync to find the bookmarks, passwords, and other things you save to Firefox on all your devices.">
+<!ENTITY firstrun_sync_subtext2 "Use Sync to find the bookmarks, passwords, and other things you save to &brandShortName; on all your devices.">
 <!ENTITY firstrun_signin_message "Get connected, get started">
 <!ENTITY firstrun_signin_button "Sign in to Sync">
 <!ENTITY  onboard_start_button_browser "Start Browsing">
 <!ENTITY firstrun_button_notnow "Not right now">
 <!ENTITY firstrun_button_next "Next">
 
 <!ENTITY firstrun_tabqueue_title "Links">
 <!-- Localization note (firstrun_tabqueue_message): 'Tab queue' is a feature that allows users to queue up or save links from outside of Firefox (without switching apps) - these links will be loaded in Firefox the next time Firefox is opened. -->