--- a/browser/extensions/screenshots/bootstrap.js
+++ b/browser/extensions/screenshots/bootstrap.js
@@ -1,8 +1,9 @@
+/* globals ADDON_DISABLE */
 const OLD_ADDON_PREF_NAME = "extensions.jid1-NeEaf3sAHdKHPA@jetpack.deviceIdInfo";
 const OLD_ADDON_ID = "jid1-NeEaf3sAHdKHPA@jetpack";
 const ADDON_ID = "screenshots@mozilla.org";
 const TELEMETRY_ENABLED_PREF = "datareporting.healthreport.uploadEnabled";
 const PREF_BRANCH = "extensions.screenshots.";
 const USER_DISABLE_PREF = "extensions.screenshots.disabled";
 const SYSTEM_DISABLE_PREF = "extensions.screenshots.system-disabled";
 
@@ -54,17 +55,20 @@ const appStartupObserver = {
 
   observe() {
     appStartupDone();
     this.unregister();
   }
 }
 
 const APP_STARTUP = 1;
+let startupReason;
+
 function startup(data, reason) { // eslint-disable-line no-unused-vars
+  startupReason = reason;
   if (reason === APP_STARTUP) {
     appStartupObserver.register();
   } else {
     appStartupDone();
   }
   prefObserver.register();
   addonResourceURI = data.resourceURI;
   // eslint-disable-next-line promise/catch-or-return
@@ -73,17 +77,17 @@ function startup(data, reason) { // esli
 
 function shutdown(data, reason) { // eslint-disable-line no-unused-vars
   prefObserver.unregister();
   const webExtension = LegacyExtensionsUtils.getEmbeddedExtensionFor({
     id: ADDON_ID,
     resourceURI: addonResourceURI
   });
   if (webExtension.started) {
-    stop(webExtension);
+    stop(webExtension, reason);
   }
 }
 
 function install(data, reason) {} // eslint-disable-line no-unused-vars
 
 function uninstall(data, reason) {} // eslint-disable-line no-unused-vars
 
 function getBoolPref(pref) {
@@ -98,36 +102,36 @@ function handleStartup() {
   const webExtension = LegacyExtensionsUtils.getEmbeddedExtensionFor({
     id: ADDON_ID,
     resourceURI: addonResourceURI
   });
 
   if (!shouldDisable() && !webExtension.started) {
     start(webExtension);
   } else if (shouldDisable()) {
-    stop(webExtension);
+    stop(webExtension, ADDON_DISABLE);
   }
 }
 
 function start(webExtension) {
-  webExtension.startup().then((api) => {
+  webExtension.startup(startupReason).then((api) => {
     api.browser.runtime.onMessage.addListener(handleMessage);
   }).catch((err) => {
     // The startup() promise will be rejected if the webExtension was
     // already started (a harmless error), or if initializing the
     // WebExtension failed and threw (an important error).
     console.error(err);
     if (err.message !== "This embedded extension has already been started") {
       // TODO: Should we send these errors to Sentry? #2420
     }
   });
 }
 
-function stop(webExtension) {
-  webExtension.shutdown();
+function stop(webExtension, reason) {
+  webExtension.shutdown(reason);
 }
 
 function handleMessage(msg, sender, sendReply) {
   if (!msg) {
     return;
   }
 
   if (msg.funcName === "getTelemetryPref") {

--- a/browser/extensions/screenshots/install.rdf
+++ b/browser/extensions/screenshots/install.rdf
@@ -7,14 +7,14 @@
     <em:targetApplication>
       <Description>
         <em:id>{ec8030f7-c20a-464f-9b0e-13a3a9e97384}</em:id> <!--Firefox-->
         <em:minVersion>51.0a1</em:minVersion>
         <em:maxVersion>*</em:maxVersion>
       </Description>
     </em:targetApplication>
     <em:type>2</em:type>
-    <em:version>10.1.0</em:version>
+    <em:version>10.3.0</em:version>
     <em:bootstrap>true</em:bootstrap>
     <em:homepageURL>https://pageshot.net/</em:homepageURL>
     <em:multiprocessCompatible>true</em:multiprocessCompatible>
   </Description>
 </RDF>

--- a/browser/extensions/screenshots/webextension/_locales/en_US/messages.json
+++ b/browser/extensions/screenshots/webextension/_locales/en_US/messages.json
@@ -102,17 +102,17 @@
   },
   "tourPrevious": {
     "message": "Previous Slide"
   },
   "tourDone": {
     "message": "Done"
   },
   "termsAndPrivacyNoticeCloudServices": {
-    "message": "By using Firefox Screenshots, you agree to the Firefox Cloud Services $TERMSANDPRIVACYNOTICETERMSLINK$ and $TERMSANDPRIVACYNOTICEPRIVACYLINK$.",
+    "message": "By using Firefox Screenshots, you agree to our $TERMSANDPRIVACYNOTICETERMSLINK$ and $TERMSANDPRIVACYNOTICEPRIVACYLINK$.",
     "placeholders": {
       "termsandprivacynoticetermslink": {
         "content": "$1"
       },
       "termsandprivacynoticeprivacylink": {
         "content": "$2"
       }
     }

--- a/browser/extensions/screenshots/webextension/manifest.json
+++ b/browser/extensions/screenshots/webextension/manifest.json
@@ -1,12 +1,12 @@
 {
   "manifest_version": 2,
   "name": "Firefox Screenshots",
-  "version": "10.1.0",
+  "version": "10.3.0",
   "description": "__MSG_addonDescription__",
   "author": "__MSG_addonAuthorsList__",
   "homepage_url": "https://github.com/mozilla-services/screenshots",
   "applications": {
     "gecko": {
       "id": "screenshots@mozilla.org"
     }
   },