--- a/mobile/android/app/build.gradle
+++ b/mobile/android/app/build.gradle
@@ -277,16 +277,17 @@ dependencies {
 
     testCompile 'junit:junit:4.12'
     testCompile 'org.robolectric:robolectric:3.1.2'
     testCompile 'org.simpleframework:simple-http:6.0.1'
     testCompile 'org.mockito:mockito-core:1.10.19'
 
     // Including the Robotium JAR directly can cause issues with dexing.
     androidTestCompile 'com.jayway.android.robotium:robotium-solo:5.5.4'
+    compile project(path: ':leanplum')
 }
 
 // TODO: (bug 1261486): This impl is not robust -
 // we just wanted to land something.
 task checkstyle(type: Checkstyle) {
     configFile file("checkstyle.xml")
     // TODO: should use sourceSets from project instead of hard-coded str.
     source = ['../base/java/','../geckoview/src/main/java/']

--- a/mobile/android/base/java/org/mozilla/gecko/GeckoApplication.java
+++ b/mobile/android/base/java/org/mozilla/gecko/GeckoApplication.java
@@ -7,16 +7,17 @@ package org.mozilla.gecko;
 import android.app.Application;
 import android.content.ContentResolver;
 import android.content.Context;
 import android.content.SharedPreferences;
 import android.content.res.Configuration;
 import android.os.SystemClock;
 import android.util.Log;
 
+import com.leanplum.Leanplum;
 import com.squareup.leakcanary.LeakCanary;
 import com.squareup.leakcanary.RefWatcher;
 
 import org.mozilla.gecko.db.BrowserContract;
 import org.mozilla.gecko.db.BrowserDB;
 import org.mozilla.gecko.db.LocalBrowserDB;
 import org.mozilla.gecko.distribution.Distribution;
 import org.mozilla.gecko.home.HomePanelsManager;
@@ -153,16 +154,17 @@ public class GeckoApplication extends Ap
             GeckoNetworkManager.getInstance().start(this);
         }
 
         mInBackground = false;
     }
 
     @Override
     public void onCreate() {
+        Leanplum.start(this);
         Log.i(LOG_TAG, "zerdatime " + SystemClock.elapsedRealtime() +
               " - application start");
 
         // PRNG is a pseudorandom number generator.
         // We need to apply PRNG Fixes before any use of Java Cryptography Architecture.
         // We make use of various JCA methods in data providers for generating GUIDs, as part of FxA
         // flow and during syncing. Note that this is a no-op for devices running API>18, and so we
         // accept the performance penalty on older devices.

new file mode 100644
--- /dev/null
+++ b/mobile/android/leanplum/.gitignore
@@ -0,0 +1,162 @@
+## macOS
+*.DS_Store
+.AppleDouble
+.LSOverride
+
+# Icon must end with two \r
+Icon
+
+
+# Thumbnails
+._*
+
+# Files that might appear in the root of a volume
+.DocumentRevisions-V100
+.fseventsd
+.Spotlight-V100
+.TemporaryItems
+.Trashes
+.VolumeIcon.icns
+.com.apple.timemachine.donotpresent
+
+# Directories potentially created on remote AFP share
+.AppleDB
+.AppleDesktop
+Network Trash Folder
+Temporary Items
+.apdisk
+
+## Windows
+# Windows thumbnail cache files
+Thumbs.db
+ehthumbs.db
+ehthumbs_vista.db
+
+# Folder config file
+Desktop.ini
+
+# Recycle Bin used on file shares
+$RECYCLE.BIN/
+
+# Windows Installer files
+*.cab
+*.msi
+*.msm
+*.msp
+
+# Windows shortcuts
+*.lnk
+
+## Linux
+*~
+
+# temporary files which can be created if a process still has a handle open of a deleted file
+.fuse_hidden*
+
+# KDE directory preferences
+.directory
+
+# Linux trash folder which might appear on any partition or disk
+.Trash-*
+
+# .nfs files are created when an open file is removed but is still being accessed
+.nfs*
+
+## Jetbrains
+# Covers JetBrains IDEs: IntelliJ, RubyMine, PhpStorm, AppCode, PyCharm, CLion, Android Studio and Webstorm
+# Reference: https://intellij-support.jetbrains.com/hc/en-us/articles/206544839
+
+# User-specific stuff:
+.idea/**/workspace.xml
+.idea/**/tasks.xml
+.idea/dictionaries
+
+# Sensitive or high-churn files:
+.idea/**/dataSources/
+.idea/**/dataSources.ids
+.idea/**/dataSources.xml
+.idea/**/dataSources.local.xml
+.idea/**/sqlDataSources.xml
+.idea/**/dynamic.xml
+.idea/**/uiDesigner.xml
+
+# Gradle:
+.idea/**/gradle.xml
+.idea/**/libraries
+
+# CMake
+cmake-build-debug/
+
+# Mongo Explorer plugin:
+.idea/**/mongoSettings.xml
+
+## File-based project format:
+*.iws
+
+## Plugin-specific files:
+
+# IntelliJ
+/out/
+
+# mpeltonen/sbt-idea plugin
+.idea_modules/
+
+# JIRA plugin
+atlassian-ide-plugin.xml
+
+# Cursive Clojure plugin
+.idea/replstate.xml
+
+# Crashlytics plugin (for Android Studio and IntelliJ)
+com_crashlytics_export_strings.xml
+crashlytics.properties
+crashlytics-build.properties
+fabric.properties
+
+## Android
+# Built application files
+*.apk
+*.ap_
+
+# Files for the ART/Dalvik VM
+*.dex
+
+# Java class files
+*.class
+
+# Generated files
+bin/
+gen/
+out/
+
+# Gradle files
+.gradle/
+build/
+
+
+# Local configuration file (sdk path, etc)
+local.properties
+
+# Proguard folder generated by Eclipse
+proguard/
+
+# Log Files
+*.log
+
+# Android Studio Navigation editor temp files
+.navigation/
+
+# Android Studio captures folder
+captures/
+
+# Intellij
+*.iml
+.idea/workspace.xml
+
+# Keystore files
+*.jks
+
+
+## CUSTOM
+
+Release/

--- a/settings.gradle
+++ b/settings.gradle
@@ -23,17 +23,17 @@ if (json.substs.MOZ_BUILD_APP != 'mobile
 
 // Set the Android SDK location.  This is the *least specific* mechanism, which
 // is unfortunate: we'd prefer to use the *most specific* mechanism.  That is,
 // local.properties (first 'sdk.dir', then 'android.dir') and then the
 // environment variable ANDROID_HOME will override this.  That's unfortunate,
 // but it's hard to automatically arrange better.
 System.setProperty('android.home', json.substs.ANDROID_SDK_ROOT)
 
-include ':app'
+include ':app', ':leanplum'
 include ':geckoview'
 include ':geckoview_example'
 include ':omnijar'
 include ':thirdparty'
 
 project(':app').projectDir = new File("${json.topsrcdir}/mobile/android/app")
 project(':geckoview').projectDir = new File("${json.topsrcdir}/mobile/android/geckoview")
 project(':geckoview_example').projectDir = new File("${json.topsrcdir}/mobile/android/geckoview_example")
@@ -48,8 +48,9 @@ if (json.substs.MOZ_ANDROID_PACKAGE_INST
 // The Gradle instance is shared between settings.gradle and all the
 // other build.gradle files (see
 // http://forums.gradle.org/gradle/topics/define_extension_properties_from_settings_xml).
 // We use this ext property to pass the per-object-directory mozconfig
 // between scripts.  This lets us execute set-up code before we gradle
 // tries to configure the project even once, and as a side benefit
 // saves invoking |mach environment| multiple times.
 gradle.ext.mozconfig = json
+project(':leanplum').projectDir = new File('mobile/android/leanplum/AndroidSDK')
\ No newline at end of file