--- a/mobile/android/base/java/org/mozilla/gecko/Experiments.java
+++ b/mobile/android/base/java/org/mozilla/gecko/Experiments.java
@@ -49,16 +49,19 @@ public class Experiments {
     public static final String URLBAR_SHOW_EV_CERT_OWNER = "urlbar-show-ev-cert-owner";
 
     // Play HLS videos in a VideoView (Bug 1313391)
     public static final String HLS_VIDEO_PLAYBACK = "hls-video-playback";
 
     // Show AddOns menu-item in top level menu
     public static final String TOP_ADDONS_MENU = "top-addons-menu";
 
+    // User in this group will enable Custom Tabs
+    public static final String CUSTOM_TABS = "custom-tabs";
+
     // Enable full bookmark management(full-page dialog, bookmark/folder modification, etc.)
     public static final String FULL_BOOKMARK_MANAGEMENT = "full-bookmark-management";
 
     // Enable Leanplum SDK
     public static final String LEANPLUM = "leanplum-start";
 
     // Enable to use testing user id for Leanplum
     public static final String LEANPLUM_DEBUG = "leanplum-debug";

--- a/mobile/android/base/java/org/mozilla/gecko/LauncherActivity.java
+++ b/mobile/android/base/java/org/mozilla/gecko/LauncherActivity.java
@@ -1,24 +1,26 @@
 /* -*- Mode: Java; c-basic-offset: 4; tab-width: 4; indent-tabs-mode: nil; -*-
  * This Source Code Form is subject to the terms of the Mozilla Public
  * License, v. 2.0. If a copy of the MPL was not distributed with this
  * file, You can obtain one at http://mozilla.org/MPL/2.0/. */
 
 package org.mozilla.gecko;
 
 import android.app.Activity;
+import android.content.Context;
 import android.content.Intent;
 import android.net.Uri;
 import android.os.Bundle;
 import android.support.annotation.NonNull;
 import android.support.customtabs.CustomTabsIntent;
 import android.util.Log;
 
 import org.mozilla.gecko.home.HomeConfig;
+import org.mozilla.gecko.switchboard.SwitchBoard;
 import org.mozilla.gecko.webapps.WebAppActivity;
 import org.mozilla.gecko.webapps.WebAppIndexer;
 import org.mozilla.gecko.customtabs.CustomTabsActivity;
 import org.mozilla.gecko.db.BrowserContract;
 import org.mozilla.gecko.mozglue.SafeIntent;
 import org.mozilla.gecko.preferences.GeckoPreferences;
 import org.mozilla.gecko.tabqueue.TabQueueHelper;
 import org.mozilla.gecko.tabqueue.TabQueueService;
@@ -65,17 +67,17 @@ public class LauncherActivity extends Ac
         // Is this web app?
         } else if (isWebAppIntent(safeIntent)) {
             dispatchWebAppIntent();
 
         // If it's not a view intent, it won't be a custom tabs intent either. Just launch!
         } else if (!isViewIntentWithURL(safeIntent)) {
             dispatchNormalIntent();
 
-        } else if (isCustomTabsIntent(safeIntent)) {
+        } else if (isCustomTabsIntent(safeIntent) && isCustomTabsEnabled(this) ) {
             dispatchCustomTabsIntent();
 
         // Can we dispatch this VIEW action intent to the tab queue service?
         } else if (!safeIntent.getBooleanExtra(BrowserContract.SKIP_TAB_QUEUE_FLAG, false)
                 && TabQueueHelper.TAB_QUEUE_ENABLED
                 && TabQueueHelper.isTabQueueEnabled(this)) {
             dispatchTabQueueIntent();
 
@@ -154,16 +156,20 @@ public class LauncherActivity extends Ac
         intent.setFlags(intent.getFlags() & ~Intent.FLAG_ACTIVITY_EXCLUDE_FROM_RECENTS);
     }
 
     private static boolean isViewIntentWithURL(@NonNull final SafeIntent safeIntent) {
         return Intent.ACTION_VIEW.equals(safeIntent.getAction())
                 && safeIntent.getDataString() != null;
     }
 
+    private static boolean isCustomTabsEnabled(@NonNull final Context context) {
+        return SwitchBoard.isInExperiment(context, Experiments.CUSTOM_TABS);
+    }
+
     private static boolean isCustomTabsIntent(@NonNull final SafeIntent safeIntent) {
         return isViewIntentWithURL(safeIntent)
                 && safeIntent.hasExtra(CustomTabsIntent.EXTRA_SESSION);
     }
 
     private static boolean isWebAppIntent(@NonNull final SafeIntent safeIntent) {
         return GeckoApp.ACTION_WEBAPP.equals(safeIntent.getAction());
     }