--- a/mobile/android/base/java/org/mozilla/gecko/home/HomePager.java
+++ b/mobile/android/base/java/org/mozilla/gecko/home/HomePager.java
@@ -456,16 +456,22 @@ public class HomePager extends ViewPager
         // UI thread to give the pager time to commit the new page selection
         // internally and load the right initial panel.
         ThreadUtils.getUiHandler().post(new Runnable() {
             @Override
             public void run() {
                 adapter.setCanLoadHint(true);
             }
         });
+
+        // We need to fire telemetry on the initial load: we will subsequently send telemetry whenever
+        // the user switches between homepanels, but the first load doesn't involve any switching hence
+        // we need to send telemetry now:
+        final String panelType = ((HomeAdapter) getAdapter()).getPanelIdAtPosition(mDefaultPageIndex);
+        startNewPanelTelemetrySession(panelType);
     }
 
     @Override
     public void setOnPanelChangeListener(OnPanelChangeListener listener) {
        mPanelChangedListener = listener;
     }
 
     @Override