--- a/browser/base/content/test/general/browser_identity_UI.js
+++ b/browser/base/content/test/general/browser_identity_UI.js
@@ -111,17 +111,18 @@ function nextTest() {
         BrowserTestUtils.loadURI(gBrowser.selectedBrowser, gCurrentTest.location);
       });
     }
   } else {
     gCheckETLD = false;
     gTestDesc = "#" + gCurrentTestIndex + " (" + gCurrentTest.name + " without eTLD in identity icon label)";
     if (!gForward)
       gTestDesc += " (second time)";
-    content.location.reload(true);
+    gBrowser.selectedBrowser.reloadWithFlags(Ci.nsIWebNavigation.LOAD_FLAGS_BYPASS_CACHE |
+                                             Ci.nsIWebNavigation.LOAD_FLAGS_BYPASS_PROXY);
   }
 }
 
 function checkResult() {
   // Sanity check other values, and the value of gIdentityHandler.getEffectiveHost()
   is(gIdentityHandler._uri.spec, gCurrentTest.location, "location matches for test " + gTestDesc);
   // getEffectiveHost can't be called for all modes
   if (gCurrentTest.effectiveHost === null) {